Frozen Southwest

WiseChoice Foods Expands To Texas Through United Supermarkets

WisePies SMSDC

WiseChoice Foods has established an ongoing distribution partnership with United Supermarkets for the emerging all-natural frozen pizza brand WisePies Pizza – A Smarter Way to Pizza starting Aug. 17.

Distribution within the United Family will encompass 94 locations including the store brands Albertsons Market, United Supermarkets, Amigos and Market Street grocery stores throughout New Mexico and Texas. The initial rollout will feature four products to include the certified Hatch Green Chile Four Cheese Pizza on traditional crust and the certified Hatch Green Chile Uncured Pepperoni Pizza on traditional crust.  Shoppers also will see the Uncured Pepperoni Classico Pizza and the Veggie Outfit Pizza, both on traditional crust sold on the frozen pizza aisles of the grocery stores.

“Our rapid growth in distribution across 10 states speaks to the high-quality and delicious nature of WisePies Pizza that is being recognized by retailers across the United States,” stated Season Elliott, president of WiseChoice Foods. “In the midst of uncertain times, our recent successes are a testament to the focus, strength and agility of our team. We’ve been able to quickly shift our attention to the retail sector with an all-natural pizza product line and support the increased demand for frozen pizza nearing a 20 percent increase year-over-year based on first quarter national sales gains.”

In its 104th year of operation, United Supermarkets LLC – d.b.a. The United Family – is a Texas-based grocery chain with stores in 54 communities in Texas and New Mexico. A self-distributing company with headquarters and its distribution center in Lubbock, The United Family currently operates 94 stores under five banners: United Supermarkets, Market Street, Amigos, Albertsons Market and United Express, along with ancillary operations R.C. Taylor Distributing, Praters and Llano Logistics. The company is a wholly-owned subsidiary of Albertson’s LLC.

WisePies Pizza, A Smarter Way to Pizza, is a home grown frozen pizza line focused on creating innovative, all natural pizza products inspired by ethnic flavor profiles that reflect the diversity of the nation. The WisePies Pizza product line is a crossover between the traditional premium pizza category into the natural foods space meeting the highest quality food standards and removing more than 150 unnatural and potentially harmful ingredients that can be found in other food products while maintaining the robust and hearty Italian flavors pizza lovers crave. Products carry a clean label promise, and the company elevates sustainable practices as a priority.

WiseChoice Foods is locally owned and operated in Albuquerque, New Mexico, is the first and only frozen pizza company from New Mexico and is certified minority-owned since 2018 by the National Minority Supplier Development Council (NMSDC) Southwest Division. WisePies Pizza is now available in more than 550 grocery stores and through food service distributors across the country.

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