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BGC Extends Daily Discount For Seniors, Emergency Service Providers

BGC daily discount

As part of the company’s continued efforts to assist its customers and communities, Brookshire Grocery Co. is extending its daily discount programs through Sept. 8 for senior citizens and critical and emergency service providers in all four of its banners – Brookshire’s, Super 1 Foods, Spring Market and Fresh by Brookshire’s.

Having safety as its top priority, BGC continues to uphold its stringent guidelines, policies and procedures, which are constantly being updated to comply with the CDC’s most recent guidelines.

“BGC is committed to doing our part to lessen the impact and spread of COVID-19,” said Brad Brookshire, chairman and CEO for the Tyler, Texas-based retailer. “As long as this pandemic continues to affect our customers and neighbors, BGC is here for them and implementing precautions and practices to help keep everyone safe. We will continue to give back to our customers and communities while making safety our top priority in our stores.”

BGC has offered both daily discount programs since March and has been able to save discount recipients more than $13.4 million during this difficult time.


Senior citizen discount

BGC is extending the 5 percent daily discount for senior citizens which started on March 18. The discount is available upon request to customers age 60 or older with valid ID.

BGC is also still strongly encouraging that the first two hours of operations be reserved as a dedicated time for senior citizens and critical and emergency service providers. The company is asking for the community’s help in honoring this practice allowing any senior customers to move to the front of the check-out line throughout the day.


Critical and emergency service providers discount

The company is also offering a 5 percent daily discount on store brand products for critical and emergency service providers through Sept. 8.

This discount is available for all emergency first responders (EMS, fire department and law enforcement officers), hospital personnel and active-duty military (including National Guard and military reserve). To receive the discount at checkout, critical and emergency service providers must present active first responder, hospital or military identification or name badge.

The store brand discount applies to Brookshire’s, Super 1 Foods and Spring Market branded products, along with Goldenbrook, Pure Harmony, Top Care, Simply Done, Paws, Tippy Toes, Full Circle, CharKing, Wide Awake Coffee Co., Over the Top, That’s Smart and Culinary Tours. Some exclusions apply and may not be combined with other discount offers.



BGC continues to take proactive and preventive measures, including sanitation practices beyond its normally stringent standards. In keeping with CDC guidelines, BGC is requiring all partner-employees to wear face masks or cloth face coverings in its stores. Employees are also cleaning and sanitizing stores and hard surfaces as well as fuel stations throughout the day.

BGC has contracted a professional third-party cleaning company to be deployed if a potential exposure has occurred to clean and disinfect the store. It has increased the frequency in which employees sanitize surfaces, shopping carts and baskets, keypads, counter tops, etc. As a standard practice, sanitizing wipes are available near shopping carts.

In addition, BGC has waived fees for all customers on Curbside orders, where available, as another way to help those who are depending on the company for this service.

BGC is a regional family-owned grocery business that employs more than 15,000 individuals throughout Texas, Louisiana and Arkansas. The company operates more than 180 stores under the Brookshire’s, Super 1 Foods, Fresh by Brookshire’s and Spring Market banners, along with three distribution centers and corporate offices.

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