Association News Southeast

FRF Announces New Advisory Board For Food Industry Council

FRF food industry council

The Florida Retail Federation has announced the 2020-21 leadership of its Food Industry Council, which represents Florida’s 2,300 grocers, convenience stores and industry partners. The Florida Retail Federation (FRF) has been a strong advocate for the state’s grocers for more than 85 years.

The new Food Industry Council Advisory Board includes:

  • Ivonne Alvarez, VP of sales, Harvest Sherwood Food Distributors;
  • Dr. Matthew D. Curran, director of food safety, Florida Department of Agriculture and Consumer Services;
  • Jim Dunn, director of sales and marketing, Ira Higdon Grocery Co.;
  • Carlos Hernandez, owner, National Supermarket in Hialeah; owner/partner, Lion Sales Group; board of directors, National Supermarket Association (served as president 2011-17);
  • Michael King, director of government relations/retail services, Bravo Supermarkets; and
  • Michael Roberson, director of corporate quality assurance, Publix.

“The Florida Retail Federation is proud to announce our new slate of Food Industry Council leaders,” said Scott Shalley, Florida Retail president and CEO. “We have added the best of the best in Florida’s grocery industry to help us navigate the road ahead and ensure that stores are able to serve the needs of our state’s 21 million residents and millions of visitors.”

Participating in the FRF Food Industry Council enables grocers and convenience stores that sell food to work together to communicate with elected officials and regulators about the impact of proposals on their businesses.

“Our dedicated advocates at the Florida Retail Federation will work with the leaders and members of the Food Industry Council to evaluate legislation and regulations to prevent unnecessary burdens on the industry,” said Lorena Holley, FRF general counsel and VP. “This council and its leaders will continue our longstanding commitment to advocate for Florida’s $45 billion grocery industry.”

The Florida Retail Federation is the statewide trade association representing retailers – the businesses that sell directly to consumers. Florida retailers provide one out of every five jobs in the state, pay more than $49 billion in wages annually and collect and remit more than $20 billion in sales taxes for Florida’s government each year.

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