Food Lion’s MVP Rewards customer loyalty program was recently named Best U.S. Grocery Retail Program of 2020 in Bond’s Loyalty Report.
Bond’s annual report, produced in partnership with Visa, surveyed almost 70,000 consumers on over 100 attributes, which examine more than 1,000 loyalty and credit card programs across 34 global markets.
“Nourishing our communities is at the core of everything we do at Food Lion and making it easier for our neighbors to affordably and reliably feed their families is what we’re all about,” said Neil Norman, director of Customer Loyalty & Shopper Marketing. “This honor is a great testimony to our brand, our strategy and our culture.”
The attributes surveyed included Loyalty Mechanics, Program Influence, Behavioral Loyalty, Emotional Loyalty, Earn Mechanics, Rewards & Redemption, Brand Alignment, Human Experiences and Digital Experiences.
And according to the report, 72 percent of customers say they are more likely to recommend brands with good loyalty programs; and 78 percent of customers say they are more likely to continue to do business with companies that have good loyalty programs.
The Food Lion MVP Program is free and allows shoppers to save more money and earn monthly rewards on items they’re already buying. The program offers exclusive coupon discounts to program participants, enabling customers to track their savings and save hundreds of dollars on their groceries.
Since the program launched in February 2018, MVP customers have saved more than $58 million. Customers can participate in the program by creating a digital MVP card account on the Food Lion website, or via the Food Lion app.
In its 10th year of publication, The Loyalty Report, produced in partnership with Visa, is recognized as the industry’s longest-standing and largest global study on customer engagement, loyalty attitudes, behaviors, drivers and distribution.
Food Lion, based in Salisbury, North Carolina, operates than 1,000 locations in 10 Southeastern and Mid-Atlantic states and employs more than 77,000 associates. Food Lion is anchored by a strong commitment to affordability, freshness and the communities it serves. Through Food Lion Feeds, the company has donated more than 500 million meals to individuals and families since 2014 and has committed to donate 1 billion more meals by 2025. Food Lion is a company of Ahold Delhaize USA, the U.S. division of Zaandam-based Ahold Delhaize. For more information, visit www.foodlion.com.