Frozen Southwest

WiseChoice Foods Advances To SMSDC’s Idol Competition Semi-Finals

WisePies SMSDC

WiseChoice Foods has advanced into the semi-finals of the MBE Idol 2020 competition developed by the minority business certifying agency, Southwest Minority Supplier Development Council (SMSDC), a regional affiliate of the National Minority Supplier Development Council. WiseChoice Foods is showcasing the recent development and launch of the WisePies Pizza brand as a clean-label frozen pizza line with recent successes earning sought-after frozen shelf space in major retailers across 10 states in more than 550 grocery store locations.

MBE Idol 2020 is a five-minute pitch competition where SMSDC’s certified minority business enterprises will pitch their business via a virtual platform to a panel of SMSDC’s judges, who also serve as local corporate members including Toyota North America and ConocoPhillips. They also gain valuable exposure and receive equally as valuable feedback.

Finalists will participate in the final virtual competition hosted by Dell. The winner of MBE Idol 2020 will be invited to an exclusive meeting with a high-level executive at Dell and gain valuable exposure through a feature addressed to the council membership, as well as a speaking engagement at the SMSDC 2021 stakeholder’s meeting.

Started in 2018, WiseChoice Foods LLC launched the frozen pizza line, WisePies Pizza – A Smarter Way to Pizza, as a crossover between the natural foods and traditional premium pizza categories that carries a clean label promise and elevates sustainability as a priority.

The team at WiseChoice Foods is committed to retail grocers, food service providers and pizza lovers by creating innovative and proprietary all-natural pizza products inspired by regional, ethnic flavor profiles that reflect diversity and are unique to the frozen pizza category.

WisePies Pizza products were developed with shifting consumer purchasing behaviors in mind that include natural, healthier choices that are high quality and quick to prepare without sacrificing the robust flavors that pizza lovers crave. WiseChoice Foods is locally owned and operated in Albuquerque, New Mexico, is the first and only frozen pizza company from New Mexico and is certified minority-owned since 2018 by the National Minority Supplier Development Council (NMSDC) Southwest Division. WisePies Pizza is now available in more than 550 grocery stores and through food service distributors across the country.

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