Ridgefield, New Jersey-based Toufayan Bakeries, one of the largest family owned and operated bakeries in the U.S., is kicking off the back-to-school season with ideas for healthy lunches and a giveaway supporting families facing a fall filled with virtual learning situations.
As part of a comprehensive back-to-school campaign, Toufayan is reaching families nationwide with lunch-inspiration across TV, radio and digital. Targeted TV markets will see hosts interact with entertaining and lifestyle expert Limor Suss to create healthy lunches, while listeners of I Heart Radio’s Q92 will enjoy favorite lunch and snack solutions from the host of Annie in the Morning, featuring the kid-friendly pita, the Smart Pocket.
Additional digital advertising across Facebook and Instagram will highlight the brand’s activities and provide additional information for local retailer promotions by market.
“Parents are stressed trying to manage home, work, school and feeding everyone in the midst of it all,” said Karen Toufayan, VP of marketing and sales at Toufayan. “As a mom of three boys, I get it. We wanted to provide simple lunch ideas using a healthier bread and also support a couple of families with the gift of distance learning tools.”
Available in Original, Whole Wheat, Everything, Organic Sprouted and new Smart Carb, Smart Pockets are a square pocketed pita bread that’s perfect for small hands. They come pre-sliced and split, fit perfectly in sandwich baggies or lunch boxes and are great with your favorite meats, cheeses or even last night’s leftovers like chicken fingers or sloppy joes. Find Toufayan Smart Pockets in retailers’ deli section with the other fresh breads.