New research from the National Confectioners Association shows that 80 percent of people believe that they will find creative and safe ways to celebrate the Halloween season this year. This is up from just 63 percent two months earlier in July.
The holiday is happening, and creative and safe approaches to celebrating the holiday throughout the month of October are driving the national narrative in a way that showcases this consumer optimism and excitement for a fun and unique season.
NCA’s data shows Halloween chocolate and candy sales are up this year. For the latest four weeks ending Sept. 6 versus the same period in 2019, total Halloween chocolate and candy sales are up 13 percent – growth that is driven by Halloween chocolate, which is up 25.3 percent.
Sixty-six percent of people say they will trick-or-treat this year, whether handing out the candy or going out with their children, according to NCA.
Seventy-four percent of millennial moms and young parents say that Halloween 2020 is more important than ever, according to The Harris Poll.
Eighty percent of the general public and 90 percent of millennial moms and young parents say they can’t imagine the holiday without chocolate and candy, and that trick-or-treating is irreplaceable, The Harris Poll showed.
AlwaysATreat.com/HalloweenCentral is your source of inspiration for celebrating a socially distanced but not socially awkward season.
What experts are saying
Governors from several states have joined a growing wave of approval and support for a safe and creative Halloween 2020 – including public health experts like the CDC, community leaders, newspaper editorial boards and columnists who say that we can prioritize safety and still enjoy this fall with Halloween celebrations that last all October long.
Recent guidance from the CDC reinforces that Halloween is happening and provides inspiration for creative and safe approaches to celebrating the holiday throughout the month of October.
The National Confectioners Association is the trade organization that advances, protects and promotes the unique role of chocolate, candy, gum and mints in a balanced lifestyle and the companies that make these treats. Confections are produced in all 50 states, creating jobs for approximately 54,000 workers in more than 1,300 manufacturing facilities across the country.