Frozen Midwest

Blue Bunny Load’d Sundaes Named To U.S. Bases Top 25 List

Blue Bunny sundaes

Wells Enterprises, maker of Blue Bunny Load’d Sundaes, says that Bases, a Nielsen Global Consumer business division, has named the product to its 2020 U.S. Bases Top 25 Breakthrough Innovations List for its success in driving sales and frozen dessert category growth. The 25 brands that made the 2020 list reflect a wide range of products and approaches that succeeded in making meaningful connections with consumers.

“Blue Bunny was categorized as an Emerging Play winner, meaning the brand transformed its category by offering innovative benefits before becoming mainstream,” said Ben Macedo, Bases leader with Nielsen North America. “Emerging Plays tend to start out smaller but with sufficient and thoughtful activation, they see larger growth long term, and that’s what we’ve seen from Blue Bunny’s Load’d Sundaes.”

“We’ve always been proud of delivering all the fun of the ice cream parlor with our Load’d portfolio, loaded up with delicious mix-ins and swirls,” said Jamee Pearlstein, director of brand marketing for Blue Bunny. “We are honored that Load’d Sundaes is the singular frozen dessert offering to be recognized amongst an exceptional array of CPG product innovations.”

“With all of our brands at Wells Enterprises – from our flagship Blue Bunny to Halo Top, Bomb Pop and Blue Ribbon Classics – we are constantly looking for new ways to delight consumers with inventive, differentiated experiences,” said Joe Brooks, VP of marketing for Wells Enterprises.

Load’d Sundaes (SRP: $2.99 per 8.5-oz. single-serve cup) are soft, frozen treats packed with toppings swirled right into a single-serve cup and ready for your spoon, so there’s no need to wait for it to temper. Load’d Sundaes are filled with signature Blue Bunny treats – chunky cookies, crunchy nuts, rich chocolate pieces and Blue Bunny’s signature candy Bs – swirled together with gooey syrups.

This year, Blue Bunny expanded its Load’d Sundaes line to include 16 total flavors with four new additions – Turtle Cheesecake, French Silk Pie, Chocolate Caramel Pretzel and S’more S’mores – and paved the way for more Load’d products in the portfolio. In March 2020, Blue Bunny debuted Load’d Cones (SRP: $5.99 / four cones per box), a treat that captures the scoop shop in a cone, packed with two times the mix-ins. Load’d Cones are currently available in five flavors: Bunny Tracks, Brownie Bomb, Strawberry Shortcake, Cookie Dough and S’mores, sold at grocery stores nationwide.

Wells Enterprises Inc. is the largest privately held, family owned ice cream manufacturer in the United States. Wells produces more than 200 million gallons of ice cream per year and distributes products in all 50 states. The company is headquartered in Iowa and operates two manufacturing plants in Le Mars, Iowa, a manufacturing plant in Dunkirk, New York, a manufacturing plant in Lakewood, New Jersey and a manufacturing facility in Henderson, Nevada.

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