Volpi Foods has announced its newest social media campaign, Perfect Pairings, the follow up to their Webby Award-honored series: Volpi Classics. The St. Louis-based, fourth-generation, family owned and operated producer of specialty cured meats since 1902 plans to showcase a number of videos, each one highlighting a unique Volpi twist on classic pairings.
The innovative video series has started to premiere on Volpi’s Instagram with 10 videos in total. The videos encourage viewers to explore unique product pairings with everything from cocktails to experiences. The short videos are under a minute long and will be released throughout October and November. Pairing topics include: Bloody Mary Pairings, Hard Cider Pairings, Martini Pairings, Negroni Pairings and more, as well as pairings for popular cured meats from bresaola, mortadella, coppa, prosciutto, salame and more.
“We wanted to provide a humorous, yet educational look at what can pair with Volpi products and beverages,” said Deanna Depke, marketing manager for Volpi Foods. “The traditional and not-so-traditional pairing ideas encourage viewers to find their own perfect pairings.”
These videos are not like ordinary pairing videos. They explore humor around cured meats and hope to spark more culinary curiosity in the kitchen and incorporate Volpi products. The videos were created by Volpi Food’s Test Kitchen Team, the same team that took home a 2020 Webby Award Honor for the Volpi Classics short series earlier this year. The Webby Awards is the leading international award honoring excellence on the internet.
The Volpi family migrated from Milan to St. Louis in 1898, bringing with them the ancient European art of dry cured meats. John Volpi founded Volpi Foods in the iconic St. Louis’ Italian neighborhood of The Hill in 1902, and now 118 years later, the fourth-generation, family owned business remains a leader in the specialty food industry. While the family still operates a deli and shop from the original storefront, consumers can now find Volpi Foods products across the country.