The Southeast Produce Council has named Kristin Yerecic Scott of Yerecic Label as the Next Generation Award recipient of 2020.
After joining the family business in 2014, today Yerecic Scott is marketing director and member of the officer board at Yerecic Label. She is responsible for the branding, advertising, public relations, tradeshow and sales material development for the organization as well as leading the pre-order cross functional team.
She was recognized in 2017 as one of The Packer’s Women in Produce, and currently serves on the SEPC Board of Directors, as well as the education committee co-chair. Yerecic Scott graduated from Ohio University with a bachelor’s degree in strategic communications and minors in both economics and business.
The Next Generation award honors an SEPC member 39 years or younger who has been employed in the produce industry for at least four years and has made a significant contribution to the industry.
“The award ceremony holds special meaning to the council and myself, with this year’s platform being Produce: Powered by People. With current travel restrictions and work from home policies in place for the majority of us, this is the perfect opportunity to recognize and celebrate the rising stars of our industry. Health and wellness checks have also been woven into the organizational and cultural fabric of the produce industry and, after vetting the list of nominees, it’s safe to say our business is incredibly healthy and the future is bright,” said Harold Paivarinta, SEPC chairman of the board of Red Sun Farms.
Based in Thomasville, Georgia, the SEPC is a member-driven, non-profit association of more than 2,500 leaders from all facets of the produce industry. It was formed more than 20 years ago to promote the value of fresh fruits and vegetables in Florida, Georgia, Alabama, Mississippi, Louisiana, Tennessee, North Carolina, South Carolina, Kentucky and Virginia through networking, innovation, community and education.