For the first time, Pringles is introducing a full collection of spicy crisps dedicated to its heat-loving snack fans. The new Pringles Scorchin’ lineup adds heat to three original Pringles flavors – Cheddar, BBQ and Chili & Lime.
Each bite is designed to test snackers’ limits, delivering bold flavor, followed by a heat that builds over time. For an even bolder flavor experience, fans can add Scorchin’ crisps on their favorite Pringles stack to create the perfect spicy combination.
• Pringles Scorchin’ Cheddar
• Pringles Scorchin’ BBQ
• Pringles Scorchin’ Chili & Lime
“We’ve launched spicy flavors in the past, but Pringles Scorchin’ is our first dedicated collection,” said Gareth Maguire, senior director of marketing for Pringles. “As we created this collection, we knew spice was important, but we also wanted to preserve the insanely accurate flavors our fans have come to expect from our products. I’m proud to say, we have succeeded on both fronts to offer the perfect balance of bold flavor and spicy heat that builds over time.”
The new Pringles Scorchin’ flavors will sell for an MSRP of $1.99 for a 5.5oz can and will be available through a limited release in retailers nationwide beginning in December 2020 with a full release, including Grab & Go size, in 2021. For more information, follow @Pringles on Instagram, Twitter and check out Facebook.com/Pringles.