Los Angeles-based Pom Wonderful, the largest grower and producer of fresh pomegranates and pomegranate juice in the U.S., is launching its largest digital marketing campaign ever for its Pom Poms Fresh Pomegranate Arils. The campaign highlights Pom Poms not only as a healthy snack but also as a fun way to get antioxidants.
Pom Poms, a brand of pomegranate arils, continues to raise brand awareness and drive category growth heading into the 2020 season.
The digital campaign, part of a multi-million dollar marketing investment, consists of two brand-new campaigns that bring the Pom Poms brand personality to life this season. “Anytime, Anywhere Antioxidants” shows the convenience of Pom Poms as the cups of arils animate and bring excitement to even the most mundane tasks – from setting up patio furniture without looking at the instructions to joining a half-day webinar about productivity software. The antioxidant goodness of pomegranates is rallied in the second advertisement, “Gooooooo Antioxidants!” Little pomegranate arils become your portable cheerleading squad, equipped with their very own pom-poms, cheering you on to make healthy choices throughout your day.
“Pom Poms are the perfect fun, healthy snack and they’re known for antioxidants, which is what we wanted to embody with this campaign,” said Charlotte Mostaed, director of marketing for Pom Wonderful. “Our animated Pom Poms cheerleaders encourage healthy eating habits and Anytime, Anywhere Antioxidant arils are your best friend and a great way to get antioxidants throughout the day.
In addition, Pom Wonderful is launching an epicurean campaign on Pinterest. The campaign will feature four Pom Poms pomegranate arils recipes showcasing these gems as the perfect addition to signature dishes or charcuterie boards, adding a brilliant ruby red pop of color and a sweet burst of flavor just in time for the holidays.
The campaign was created by The Wonderful Company’s in-house creative team, Wonderful Agency, and includes digital advertisements on Facebook and Instagram, as well as shopper marketing, consumer public relations, new POS materials and a November FSI.