The National Confectioners Association’s third report in its three-part series on COVID-19 confectionery shopping trends is now available. The report, titled Seasonal Confectionery Purchase Decisions: 2020, explores seasonal confectionery trends during the COVID-19 pandemic and rounds out the groundbreaking research series, which launched in October.
“Seasonal and holiday celebrations have changed as a result of the COVID-19 pandemic, reshaping shoppers’ engagement with seasonal confectionery,” said NCA President and CEO John Downs. “The insights unveiled in this report will help the confectionery industry address new holiday celebrations and traditions through merchandising and marketing that reflects these unusual times.”
The report combines shopper survey data and recent sales data to investigate shoppers’ new approaches to purchasing seasonal confectionery products during the COVID-19 pandemic. In addition to providing the latest shopper insights, the report highlights new confectionery purchasing patterns and usage occasions, including the rise of e-commerce for seasonal confectionery sales and seasonal confectionery’s heightened role as a source of holiday fun.
The full report is available to NCA member companies, Sweets & Snacks On Demand participants and select retail partners at CandyUSA.com/COVIDReports, as well as the first and second reports. The first report focused on seasonal confectionery celebrations, and the second report focused on everyday confectionery sales and shopper behavior.
An executive summary of the third report is also available to the entire confectionery industry.