Marketing Northeast

UNFI Announces 2020 Master Marketer Award Winners

UNFI master marketer

In a virtual award show broadcast on Wednesday, Nov. 18, UNFI announced the 30 category winners of its annual Master Marketer competition, which recognizes best-in-class marketing efforts by independent grocery retailers served by UNFI’s wholesale distribution business.

In addition to the category winners, Foster’s, a family-owned and operated grocer with five stores and a distribution center on Grand Cayman in the Cayman Islands, was named the 2020 Grand Master Marketer for overall consistent performance over the years.

“In a year of great change and challenges, we’re proud of how our independent grocers are continuing to make powerful connections with their customers and local communities through effective marketing and merchandising programs,” said UNFI President Chris Testa. “We’re thrilled to continue our Master Marketer awards program, albeit virtually this year, and recognize those grocers who are truly excelling at building their brand, their customer relationships and their overall business. Congratulations to all the nominees, winners and to Foster’s for their achievement as this year’s Grand Master Marketer recipient.”

This year, 275 marketing programs were submitted for the 2020 Master Marketer awards which are judged based on the creativity, clarity and effectiveness of the stores’ marketing efforts. Entries were by professors and grad students from St. Joe’s University, University of Wisconsin and the University of Minnesota.

Additionally, UNFI associates were given the opportunity to vote for the first-ever Master Marketer Associate’s Choice Award. In this category, 12 nominees in the TV commercial category were given another chance at being recognized for their TV spots. Winning this category was CUB in Stillwater, Minnesota for its “Chalk Art” TV commercial.

The full list of store winners by category is as follows:

Tier 1: Stores 30,000 square feet and smaller

  • Extra Effort Advertising – Hall’s Great Valu Supermarket, Colonial Beach, Virgina
  • Fresh Department – Handy Foods, Ottawa, Illinois
  • Grand Opening/Anniversary – Bill’s IGA, Staunton, Illinois
  • Natural, Organic, Specialty – Food Bowl Market, San Diego, California
  • Industry Promotion – Babbs Supermarket, Spencer, Indiana
  • Public Service/Community – Vintage Grocers, Malibu, California
  • Radio Spots – Island Foods, Chincoteague, Virgina
  • Website/Social Media – Supervalu, Warren, Arkansas
  • TV Commercials – Baesler’s Market, Sullivan, Indiana
  • Tier 1 Master Marketer – Food Bowl Market, San Diego, California

Tier 2: Stores larger than 30,000 square feet

  • Extra Effort Advertising – Baesler’s Market, Terre Haute, Indiana
  • Fresh Department – Dorothy Lane Market, Dayton, Ohio
  • Grand Opening/Anniversary – Oakes Farms Seed to Table, Naples, Florida
  • Natural, Organic, Specialty – Wholesome Choice, Irvine, California
  • Private Brands – Lynn’s Superfoods, Hardin, Montana
  • Industry Promotion – Chris Food Center, Sandstone, Minnesota
  • Public Service/Community – Mackenthun’s Fine Foods, Waconia, Minnesota
  • Website/Social Media – North Branch County Market, North Branch, Minnesota
  • TV Commercials – Baesler’s Market, Terre Haute, Indiana
  • Tier 2 Master Marketer – Oakes Farms Seed to Table, Naples, Florida

Tier 3: Store groups with five or more locations

  • Extra Effort Advertising – Foster’s, George Town, Grand Cayman
  • Fresh Department – Myers Group Corporate, Clinton, Washington
  • Grand Opening/Anniversary – Coborn’s Inc., St. Cloud, Minnesota
  • Natural, Organic, Specialty – Ingles Markets, Black Mountain, North Carolina
  • Private Brands – Super One Foods, Duluth, Minnesota
  • Industry Promotion – Karns, Harrisburg, Pennsylvania
  • Public Service/Community – Pay-Less Market Inc., Hagatna, Guam
  • Radio Spots – Food Depot, Stockbridge, Georgia
  • Website/Social Media – The Fresh Market, Greensboro, North Carolina
  • TV Commercials – CUB, Stillwater, Minnesota
  • Tier 3 Master Marketer – Karns, Harrisburg, Pennsylvania

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