Corporate Chain Store News Northeast

Stop & Shop Survey Shows Consumers Plan To Dress Down This Holiday

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Thanksgiving will look a lot different this year – quite literally – as a recent survey commissioned by Stop & Shop found that respondents are looking forward to wearing their coziest sweatpants, sweatshirts and slippers as opposed to dressing to the nines. The survey, which looked at Thanksgiving traditions and food preferences, also asked participants what the “silver lining” of a virtual Thanksgiving is. While one might think it’s not having to wake up at the crack of dawn to put a 20-pound bird in the oven, the survey found that 60 percent of respondents said they’re actually most relieved to skip out on washing the endless dishes that come with feeding a large crowd.

Stop & Shop’s Thanksgiving survey revealed the following:

  • When it comes to leftovers, 63 percent of respondents prefer to load up their plate with round two of Thanksgiving dinner vs. a turkey, cranberry and stuffing sandwich.
  • Whether they are mashed, roasted or scalloped, potatoes beat out stuffing as the go-to Thanksgiving side with nearly 57 percent of respondents saying they prefer a good spud.
  • While Thanksgiving is virtual for many this year, 60 percent of respondents are glad not to clean up dishes after feeding a crowd.
  • Another silver lining? 63 percent of participants are looking forward to stretchy sweatpants and slippers instead of dressing up only to go to the next room over.

“No matter what side dish you prefer – or whether you’re celebrating in-person or virtually, it’s important we all come together to appreciate what we have this time of year,” said Gordon Reid, president of Stop & Shop. “We’re wishing all of our customers a very safe and happy Thanksgiving holiday.”

With more than 400 locations across the Northeast plus convenient options for Delivery & Pickup, Stop & Shop can help you get ready for any kind of Thanksgiving gathering this year, whether big or small. You can also get inspired to try something new with your leftovers with recipes like Fresh Cheesy Turkey Enchiladas and Mashed Potato Cakes With Smoked Salmon for a twist on Black Friday brunch at stopandshop.com.

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