Midwest Technology

Hy-Vee Launches New Plus Premium Membership, Perks In-Store And Online

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Hy-Vee Inc. is launching its new Hy-Vee Plus premium membership, which offers customers added savings and exclusive benefits and services across all areas of the store, both in-person and online. The cost of the program is $99 per year.

This premium membership will offer exclusive benefits such as select monthly offers and coupons; free Hy-Vee Aisles Online grocery delivery; free Hy-Vee Aisles Online two-hour express pick-up; additional fuel savings; and a personal concierge service.

Customers currently enrolled in the existing $99 Hy-Vee Aisles Online membership program, which offers customers free grocery delivery, will automatically be upgraded to a premium membership at no additional cost. In addition, those who currently use the Hy-Vee Aisles Online service and do not have a premium membership can continue using the service as usual. This program does not change any of the service offerings or fees.

“After listening to the evolving needs of our customers, we designed our Hy-Vee Plus premium membership,” said Randy Edeker, Hy-Vee’s chairman, CEO and president. “This membership is unlike any other program in the industry and blends our greatest services – both in-store and online – into an affordable experience that brings incredible value to our customers. Our membership offers additional savings on top of our already popular Fuel Saver + Perks program.”

Hy-Vee Plus premium membership gift cards will also be available to purchase at all Hy-Vee locations for customers who wish to give the gift of a premium membership to a loved one this holiday season.

Customers can sign up to become a premium member at their local Hy-Vee or by visiting www.hy-vee.com/plus. To become a member, customers must have an active account.

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