Beverages West

Peet’s Coffee And San Francisco 49ers Team Up To Recognize Fans


Peet’s Coffee and the San Francisco 49ers are sharing a special coffee blend that celebrates their common roots and longstanding heritage in the Bay Area.

To “The Faithful,” the 49ers represent more than just a football team. They are a way of life and hallmark for lasting memories and shared experiences. The Faithful Blend crafted by Peet’s embodies the same confidence, strength and spirit the team has when on the field. Floral and citrus aromatics open up to lively acidity and sweetness, featuring a solid body with notes of milk chocolate and hazelnut. This medium roast blend is as equally an uplifting cup as it is a cheerful touchdown for 49ers fans.

“This year, Peet’s crafted a coffee as bold in the cup as the 49ers are on the field,” said Doug Welsh, roastmaster for Peet’s Coffee. “The 2020 Faithful Blend brings together all-star coffees. Standing on its own two feet, Ethiopia expresses confidence from the birthplace of coffee. With its solid base and hazelnut notes, Brazil’s record crops bode well for the future and play strong with optimism. Bringing la pura vida with its spirited acidity and sweetness makes Costa Rica an approachable team player.”

The 49ers’ legacy as one of the most successful franchises and spirited fanbases in the NFL, paired with Peet’s history as the original craft coffee, result in a partnership that continues to drive innovation and excitement both on and off the field. Both organizations take pride in signifying a united spirit and ethos as well as fostering a natural collaboration that continues to inspire to greater heights and fuel their dedicated fanbases.

“We are thrilled to build off of our new branding campaign ‘Faithful to The Bay’ with Peet’s as they release the Faithful Blend,” said Kevin Hilton, 49ers VP of Corporate Partnerships. “We’ve been incredibly proud to exclusively serve Peet’s Coffee at Levi’s Stadium since we moved to Santa Clara in 2014 and are excited to give The Faithful a new coffee blend perfect for starting their Sundays.” 

Available now until supplies last, the Faithful Blend can be purchased online at and at select Bay Area Peet’s coffeebar locations. 

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