The National Frozen & Refrigerated Foods Association has appointed Jeff Rumachik as president and CEO, effective Jan. 1. Rumachik will take over the position following the retirement of H.V. “Skip” Shaw Jr. after his 36 years of service to the association.
Rumachik joined the organization in 2009 as SVP. He was promoted to EVP and COO in 2012, working closely with Shaw in all aspects of leading the association as well as executing its mission to promote the sales and consumption of frozen and refrigerated foods.
Rumachik’s background includes over 45 years of experience in the food industry. He was formerly vice president, wholesaler and member services for the Food Marketing Institute in Chicago. At FMI, he was responsible for providing the overall strategic direction for the wholesaler member segment and managing the staff and resources of the member services function.
Rumachik’s career path has taken him through all levels of store management in both medium and high-volume retail food stores. He has also worked in supervisory and advisory roles with wholesalers, independently owned supermarkets and chain stores of various formats. Prior to joining FMI in 1991, Rumachik was instructor of supermarket management training with Supervalu.
NFRA is a non-profit trade association representing all segments of the frozen and refrigerated foods industry. Headquartered in Harrisburg, Pennsylvania, NFRA is the sponsor of March National Frozen Food Month, June Dairy Month, June/July Ice Cream and Novelties promotion and the Cool Food for Kids educational outreach program.
In addition, NFRA provides consumer information such as food safety guidelines, meal preparation tips, recipes and sweepstakes opportunities at http://www.EasyHomeMeals.com.