Vallarta Supermarkets has partnered with Children’s Rehabilitation Institute TeletonUSA to raise funds in support of TeletonUSA’s work, which provides care to children with neurological, muscular and skeletal disabilities. In mid-December of last year, TeletonUSA hosted its fundraiser on Univision, raising more than $6 million from viewers.
Vallarta, one of the largest Latino-owned supermarket chains in California, hopes to help grow that number by supplying its stores as TeletonUSA donation centers.
“We’re proud these funds will help serve children in need in our communities,” said Andrew Lewis, VP of marketing for Vallarta Supermarkets. “TeletonUSA has given Vallarta and our customers an opportunity to show support for an amazing cause.”
As of Jan. 4, in-store donations are being accepted, and supermarket patrons will be able to support TeletonUSA’s cause until Jan. 17. Patrons can donate at all 52 Vallarta locations, which span southern and central California.
Founded in 1985, Vallarta Supermarkets is a full-service independent grocery chain with 52 locations throughout California. Vallarta Supermarkets is known for having fresh produce, quality meats, exquisite pastries and specialty items from Latin America and other parts of the world. The company is headquartered in Sylmar, California.
The Children’s Rehabilitation Institute TeletonUSA (CRIT) offers comprehensive family-centered rehabilitation. Its objective is to support the practical autonomy of children in their daily life activities, as well as to facilitate their social and educational inclusion. CRIT is part of the largest private rehabilitation program for children in the world, which has served more than 110,000 people in both the U.S. and Mexico.