International grower and year-round marketer of strawberries, blueberries, blackberries and raspberries, Wish Farms has named Brian Deese as its director of blueberry grower relations.
“Berries have always been my passion, so I’m excited to bring that passion and drive to an already successful blueberry program,” Deese said. “By continuing to develop and maintain our grower relationships in several key growing regions, we can ensure future development and success of the Wish Farms program.”
Deese joins Wish Farms after 12 years of service in the berry industry with California Giant.
Joe Powell, VP of bushberry supply, said he is looking forward to the next phase of growth.
“Brian brings a lot of experience to the table. We are just going to keep building on the success that we have already accomplished,” Powell said.
While strawberries remain its largest commodity, blueberries represent a substantial and growing portion of its business. Deese and Powell are confident that through strategic regional diversification and strictly adhering to trusted processes, Wish Farms can continue its long-term growth trend in the category.
“As Wish Farms continues to expand operationally to meet customer needs, it will be my sole focus to continue nurturing our great existing relationships with growers, while making sure we are holding true to our mission of providing the best tasting berries, year-round,” said Deese.
Founded in 1922, Plant City, Florida-based Wish Farms is a fourth-generation, family operated company. It grows both conventional and organic varieties of berries. Nationally recognized for innovation, Wish Farms utilizes patented traceability technology to ensure quality and safety by tying consumer feedback to specific information from each day’s harvest.