Nature Fresh Farms has financially invested in the operation of a 15-acre greenhouse with an additional 15 acres under construction, located in Central Mexico. Robert Van Der Geest has been brought on to lead the greenhouse operations and take on the role as general manager of Nature Fresh Farms Mexico.
Nature Fresh Farms has expanded operations into Mexico to be close to growing partners and augment its existing North American supply chain. Central Mexico’s favorable climate reinforces its ability to provide fresh produce 365 days of the year. By having full control over the operations in Mexico, Nature Fresh Farms can ensure the level of quality and flavor their customers expect.
Originally from Holland, Van Der Geest first began his agricultural career in the cut flower industry. For five years he ran a cut flower project in Mexico and following his return to Holland, he shifted to produce greenhouse growing. In 2016, he moved back to Mexico to continue the management of greenhouses in the region.
Van Der Geest said he is excited to join the Nature Fresh Farms Mexico team and will be playing a key role in meeting the company’s growth goals as well as building on its commitment to providing fresh and consistent produce to customers throughout the year.
“One of the first things I’ve noticed about this company is the real team environment, which is a fantastic achievement for a company this large,” he said. “I’m looking forward to working with a team that is so innovative and constantly pursuing growth.”
Van Der Geest will be responsible for the initial set up of the facility and will take care of personnel and operational management to ensure the facility runs smoothly while helping to integrate the greenhouse with the rest of Nature Fresh Farms operations.
“We welcome the addition of Robert to the Nature Fresh Farms teams,” said VP John Ketler. “With our new facilities in Mexico, we needed someone with an extensive understanding of the industry and familiarity of the region, and Robert is a great fit.”