Naperville, Illinois-based KeHE Distributors has officially started its 2021 Summer Show, which is hosted virtually through the distributor’s proprietary digital platform. Specialty, natural and organic and fresh products will be featured at the virtual show by more than 550 exhibitors across all product categories. The Summer Show will continue through Friday, Feb. 5, and include recognition of KeHE’s 2020 On Trend award winners.
Through its digital platform, KeHE will bring the annual Summer Show online. The curated and innovative product assortment is designed to ensure its customers have a strong summer season. By connecting participants in a similar way to how they would in-person by using best-in-class methods to mimic a live show online, KeHE’s Summer Show will provide ample opportunity for product discovery.
“We’re thrilled to continue the success of our virtual shows with our Summer Show,” said Brandon Barnholt, president and CEO of KeHE. “Our customers have continuously counted on this show to stock their shelves with the best brands, both new and established. It’s also great to see our suppliers developing the same important connections with our retail partners through our virtual platform that they would during an in-person show.”
Recognized as one of the Top 25 Fastest-Growing Shows by Trade Show News Network, the KeHE Summer Show is known as a hub for innovation, connection and discovery. This annual show brings together retailers, suppliers, KeHE representatives and vital industry members to experience thousands of the top natural and organic, fresh and specialty products on the market today.
In addition, KeHE will celebrate its commitment to innovation with its On Trend Awards. After reviewing more than 100 brand submissions for innovation, purpose, ingredients and salability, KeHE selected the following 17 On Trend winners:
- On Trend Best of Show – Steeped Coffee;
- On Trend Beverage – Teatulia;
- On Trend Breakfast & Bars – Quantum Energy Squares;
- On Trend Condiment – Kevin’s Natural Foods;
- On Trend Confections – Alter Eco;
- On Trend Baking & Sweetener – Endangered Species;
- On Trend Dairy – Good Culture;
- On Trend Diversity – Chickpea;
- On Trend Fresh – Plant Perks;
- On Trend Frozen Dessert – Sweet Nothings;
- On Trend Frozen Entrée/Appetizer – Caulipower;
- On Trend HBC & Personal Care – Green Goo;
- On Trend Mission-Based Brand – Ziba Foods;
- On Trend Pet – Tender and True;
- On Trend Refrigerated – The Bu Sparkling Probiotic Water;
- On Trend Snack Foods – Daily Crunch; and
- On Trend VMS – Plant People.
“As part of our commitment to innovation to our retailer partners, we have over 5,000 new items within the show. We are excited to share the innovation and help retailers achieve the first-to-market status they crave,” said Rachelle Radcliffe, director of brand development and a founder of KeHE’s elevate program.
The 2021 KeHE Summer Show is exclusive to current registered KeHE suppliers and retailers. To learn more about KeHE’s trade shows, visit kehe.com/events.
