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Chocolate And Candy To Play Central Role In Valentine’s Day 2021

NCA valentines

Valentine’s Day chocolate and candy can provide a fun way to connect with loved ones and promote little moments of joy during this unusual and uncertain time, according to a report from the National Confectioners Association. More than 86 percent of Americans report that they’ll share a gift of chocolate and candy this Valentine’s Day.

“Throughout the pandemic, one thing that has remained consistent is that Americans appreciate chocolate and candy for the sense of comfort they bring during challenging times,” said John Downs, NCA president and CEO. “The confectionery category remains resilient as people find new and creative ways to incorporate chocolate and candy into their celebrations of holidays and special moments like Valentine’s Day.”

For resources to help you celebrate Valentine’s Day with balance in mind, visit Valentine’s Day Central. This digital hub provides tips for treating responsibly, a history of the holiday and even some fun facts about iconic Valentine’s Day Treats like conversation hearts and chocolate.

Some more facts about Valentine’s Day:

  • 84 percent of Americans think that chocolate and candy are a fun part of special celebrations; 
  • 87 percent of Americans enjoy seasonal Valentine’s Day chocolate and candy; 
  • When asked how they select a treat from a Valentine’s Day box of chocolates, 50 percent of Americans said they find the “map” and carefully choose one, 31 percent said they randomly pick one, 13 percent of people said they bite the corner to determine the filling and just 6 percent of respondents poke the bottom to find out the flavor;
  • In a box of Valentine’s Day chocolate, people say they look for: 
    • 32 percent – caramel; 
    • 24 percent – chocolate covered nuts;  
    • 21 percent – chocolate-filled;  
    • 11 percent – cream-filled; 
    • 9 percent – coconut; and 
    • 3 percent – other.
  • Most people in the U.S. enjoy chocolate and candy two to three times per week, averaging about 40 calories per day and about one teaspoon of added sugar per day.

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