Milwaukee, Wisconsin-based Calypso, originator of the flavored lemonade category, has released a distribution agreement with Big Geyser, the largest independent non-alcoholic beverage distributor in the New York metro area. This partnership brings Calypso products to the five boroughs of New York City, along with Westchester, Nassau and Suffolk counties, representing access to 26,000 outlets.
“We are thrilled to work with Big Geyser and continue to accelerate Calypso’s growth in the New York metropolitan and Long Island markets” said David Klavsons, CEO of King Juice Co. Inc., the owner of the Calypso brand. “After another record year of explosive 62 percent growth in 2020, we are eager to expand our presence in one of the largest and most important markets in the country. Big Geyser has the scale, access and capability to unlock distribution and build on the momentum of the Calypso brand. Jerry and his team have already proven to be great partners in mapping out and executing brand building plans that will enable millions of consumers to enjoy a ‘Taste of the Islands.’”
Big Geyser has been building brands since 1986, with a portfolio that includes some of the largest beverage manufacturers in the world. The company now adds Calypso’s rapidly growing core line of flavored lemonades and the zero sugar, five calorie Calypso Light line to its roster.
“Calypso has been making waves in the lemonade category since its inception, thanks to its great tasting products that resonate with consumers across the country,” said Jerry Reda, chief operating officer of Big Geyser. “We saw the opportunity to join forces and further Calypso’s momentum and tremendous growth in the category and jumped on it. Big Geyser looks forward to watching the brand continue to develop as we leverage our access to over 26,000 stores in the New York market.”
Calypso Lemonades are available at retailers nationwide including Walmart, Kroger, Albertson’s/Safeway, Southeastern Grocers, Food Lion, Circle K, Wawa and QuikTrip.