Last updated on June 12th, 2023 at 04:52 pm
US Foods Holding Corp. announced that effective March 1, Smart Foodservice Warehouse Stores will be rebranded as US Foods Chef’Store. US Foods acquired Smart Foodservice Warehouse Stores in April 2020 to accelerate growth in the cash and carry market. This change will combine the power of the US Foods brand with the assortment, pricing and customer service of Smart Foodservice Warehouse Stores and pave the way for an enhanced customer experience.
“Our new Chef’Store branding represents the next step in our continued partnership with US Foods,” said Derek Jones, president of US Foods Chef’Store. “Smart Foodservice Warehouse Stores and US Foods share a commitment to providing best-in-class service to our broad customer base which includes restaurant operators and foodservice professionals. We are excited about the additional benefits this will offer our loyal customers.”
As part of the rebranding, all 72 Smart Foodservice Warehouse Stores will update store signage, marketing and promotional materials, associate uniforms and other elements in and around the stores. Over time, stores also will begin to introduce US Foods Exclusive Brands to expand product assortment.
US Foods is also opening two new Chef’Store locations in Myrtle Beach, South Carolina, and Clarkston, Washington, on March 1. Designed as a one-stop shop for restaurant operators and food industry professionals, the stores will feature thousands of food products, including fresh meat, seafood and produce, as well as restaurant-grade equipment and other supplies. The stores will be open to the public, and no membership is required.
With the addition of the two new stores, Rosemont, Illinois-based US Foods will have a total of 80 Chef’Store locations across the continental United States.
The company announced its purchase of the Smart Foodservice Warehouse Stores in March 2020.