Product of the Year USA, the largest consumer-voted award for product innovation, has announced the 41 winners of the 2021 Product of the Year Awards. Chosen by 40,000 American shoppers in a national survey conducted by Kantar, a consumer research company, each of the winning products has been awarded as the most innovative in their category by Product of the Year.
Consumer shopping behavior has rapidly shifted in the past year, and the annual awards provides a trusted resource to guide consumers to the best new products on the market. With heightened online purchasing and decreased sampling opportunities, Product of the Year helps shoppers save time and money with its distinctive red seal.
“For all the obvious reasons, shoppers are spending less time in the supermarket than ever but still crave new and innovative products to light up these difficult times. Because of this, we are more excited than ever to announce the 2021 Product of the Year winners and help shoppers find that ‘great new product’ when it matters most, however they do their shopping this year,” said Mike Nolan, global CEO of Product of the Year management. “What makes Product of the Year so trusted is our unique process, which gives shoppers the confidence that each product with our iconic red logo is backed by 40,000 Americans. That’s a powerful advantage for our 2021 winners, as a Product of the Year Award positions them as the innovative leader in their category.”
For more than 30 years globally and 13 years in the USA, Product of the Year has championed brands by awarding its red seal to products that demonstrate innovation in their function, design, packaging or ingredients. This year’s winning products reflect the trends and categories that everyday shoppers care about most as they spend more time at home – from the latest cleaning supplies to CBD offerings and the tastiest snacks.
Selected through a nationally representative study powered by Kantar, the winners of the 2021 Product of the Year Award include:
Alcoholic Beverage | Uptown Cocktails – BuzzBallz LLC/Southern Champion
Breakfast | Aldi-exclusive Aunt Maple’s Protein Pancake Mix – Aldi Inc.
Car Care | Rain-X Glass Water-Repellent – ITW
Cat Care | Pro Plan LiveClear – Purina
CBD Ingestible | cbdMD CBD Gummie – cbdMD
CBD Personal Care | Medterra Pain Cream + CBD – Medterra
CBD Pet | Paw CBD 300 mg Peanut-Butter Hard Chews – cbdMD
Cheese | Aldi-exclusive Emporium Selection 1,000 Day Gouda and 4-Year Cheddar – Aldi Inc.
Children’s Wellness | Mucinex Children’s FreeFrom – RB Health
Chips | Aldi-exclusive Simply Nature Bean Chips – Aldi Inc.
Coffee | Aldi-exclusive Friendly Farms Almondmilk Coffee Creamer – Aldi Inc.
Condiment | Aldi-exclusive Stonemill Everything Bagel Seasoning – Aldi Inc.
Convenience Meal | Del Monte Veggieful Pocket Pies – Del Monte Foods Inc.
Cookie | Keebler Chips Deluxe Original – Ferrara
Dish Care | Dawn Powerwash Dish Spray – P&G
Dryer Sheet | Bounce Pet Hair and Lint Guard Mega Dryer Sheets – P&G
Electric Toothbrush | hum by Colgate Smart Rechargeable Electric Toothbrush – Colgate-Palmolive
Eye Care | Systane Hydration PF – Alcon Laboratories Inc.
Foot Care | Lotrimin Daily Prevention – Bayer Consumer Health
Fruit | Del Monte Deluxe Gold Pineapple – Del Monte Foods Inc.
Functional Beverage | Live Better Apple Cider Vinegar with Ginger & Turmeric – CVS Health
Green Laundry | All free clear Pure – Henkel
Hair Color | Schwarzkopf Color Boost – Henkel
Hair Styling | Remington Pro 1″ Multi-Styler with Twist & Curl Technology – Spectrum Brands
Hard Surface Cleaning | Microban 24 Sanitizing Spray – P&G
Health & Wellness | Claritin Cool Mint Chewables – Bayer Consumer Health
Healthy Snack | Aldi-exclusive Clancy’s White Cheddar Cheese Popcorn – Aldi Inc.
Home Improvement | 3M Claw Drywall Picture Hanger – 3M
Laundry Enhancer | Snuggle SuperCare Scent Booster – Henkel
Laundry Pacs | Tide Hygienic Clean Heavy Duty 10X Power Pods – P&G
Liquid Fabric Conditioner | Downy Intense Scent + Freshness, Spring Rush – P&G
Liquid Laundry | Tide Hygienic Clean Free & Gentle Liquid Heavy Duty – P&G
Natural Cleaning System | H2O e3 Cleaning System – Thane Direct Inc.
Oral Care | Crest Whitening Emulsions with Wand Applicator – P&G
Oral Hygiene | Colgate Keep Replaceable Head Manual Toothbrush – Colgate-Palmolive
Outdoor Cleaning | Carbona Pro Care Oxy Powered Outdoor Cleaner – Delta Carbona LP
Pain Relief | AleveX – Bayer Consumer Health
Sports Nutrition | Powerade Ultra – Coca-Cola
Tableware | Hefty Ecosave – Reynolds Consumer Products
VMS | Patchology Little Helpers – Rare Beauty Brands
Yogurt | Aldi-exclusive Specially Selected Indulgent Greek Yogurt – Aldi Inc.
The 41 winners of the 2021 Product of the Year Awards were celebrated in a Virtual Awards Show, presented by Saturday Day Night Live alumni Rachel Dratch and Ana Gasteyer, on DailyMail.com. Shoppers nationwide can also enter to win all 41 winning products in a Product of the Year sweepstakes hosted in partnership with Daily Mail TV. For more details, visit the Product of the Year Instagram page, here.
For further information about the 2021 Product of the Year winners, visit productoftheyearusa.com and check out this year’s digital winners’ catalog, “Inside Innovation”, to learn more.
For last year’s winners, see story here.