Valley Farm Market has been a fixture of East County San Diego since 1956. Derek Marso – third-generation owner, former NFL player and self-described servant leader – took over the family store with one conviction: independent grocers don’t have to compete on price. They compete on experience, specialization, and speed. Under his leadership, Valley Farm […]
Category: Ask The Experts
Standardizing Banana Quality Across Multiple Retail Locations
Today’s state-of-the-art ripening rooms allow you to consistently ripen truckload after truckload of bananas with unparalleled uniformity and precision. Yet all too often we continue to see inconsistencies in quality from DC to DC and store to store. This can take a surprising toll on sales and profit. To give us a better understanding about […]
Innovation: The Key To Longevity For Natural And Specialty Brands?
What role does innovation play in helping natural and specialty brands achieve long-term relevance and growth? Natural and specialty brands face increasing pressure to innovate not just to stand out, but to survive. Innovation has become critical for two main reasons: consumers demand better-for-you products with attributes that don’t currently exist in the category, and […]
Ask The Experts: Ryan Draude, Giant Food
Ryan Draude has spent nearly 15 years building nationally-recognized loyalty programs at brands like Choice Hotels, RITE AID, and now Giant Food — where he currently serves as the head of loyalty. But as cross-shopping, value-seeking behavior becomes the norm, earning loyalty from grocery shoppers is getting harder every day. We spoke with Ryan about […]
How Independent Retailers Can Maximize Refrigeration Performance, Profitability
Independent retailers face tight budgets and rising operational costs. These pressures are felt even stronger these days as consumers remain hyper-focused on grocery prices and affordability. Refrigeration equipment – critical for merchandising fresh and frozen products – represents a significant investment for retailers. Getting the most out of that investment starts with investing in the […]
Commercial Ripening 2026: An Interview With David Byrne
Commercial ripening has come a long way over the past 30 years. From air-stacking boxes in temperature-controlled holding rooms to today’s ultra-advanced, digitally controlled ripening room systems that can uniformly ripen multiple truckloads of palletized fruit to the exact same color at the exact same time. As the global leader in commercial ripening room design […]
Can Technology Help Grocers Take Back Control From Retail Crime?
SAFR shares how AI-powered face matching helps independent and regional grocers protect people, profits and peace of mind. Q: What is the state of retail crime in the U.S.? Retail crime continues to escalate across the U.S., and its impact is being felt most severely by small and mid-sized businesses. While large national chains often […]
New Research Reveals Effective Retention Strategies
Mike McNamee has spent more than a decade helping retailers grow through data-driven insights. As senior director of account management at Upside, he partners with grocers nationwide to maximize profitability and build stronger customer relationships through personalized, margin-bound promotions. That mission is reflected in Upside’s new “Winning the Uncommitted Customer” report, built on more than […]
