Bristol Seafood has launched the Bristol Grab & Go range of retail products. It features quality seafood in a contemporary format. The range includes line-caught Alaska cod and sustainably farmed Atlantic salmon, among other items that can be viewed on the company’s website.
“Today, seafood is the fastest-growing category in the American grocery store, and chilled grab and go appeals to younger shoppers, among other demographics,” said Iréne Moon, VP of marketing and retail. “Bristol’s Grab & Go range builds on our existing portfolio of frozen bagged items and the value-added My Fish Dish range to bring retailers a full suite of products that address their shoppers’ evolving needs.”
Bristol Grab & Go is produced at the company’s facility in Portland, Maine, and shipped frozen. It is intended to be thawed in-store, resulting in a fresh experience for the consumer in a format that limits labor cost. Also, it addresses the issue of shrink at the store level with up to 10-day shelf life from thaw, all with zero preservatives.
The company intends to launch additional consumer-focused seafood offerings in the second quarter.
Bristol Seafood is on a mission to make seafood America’s favorite protein. Since its founding in 1992 on the waterfront in Portland, Maine, the company built a nationwide following for its steadfast adherence to its uncompromising Maine Standards. Bristol was named to the Top 25 Seafood Sustainability & Conservation list, the Top 25 Seafood Product Innovations, and is the first seafood company in the U.S. to earn a Fair Trade certification. See more at bristolseafood.com.