Quincy, Massachusetts-based Stop & Shop said that its GO Rewards loyalty program has been named to Newsweek’s list of America’s Best Loyalty Programs 2021. This award is presented by Newsweek and Statista Inc., a statistics portal and industry ranking provider. The GO Rewards program was recognized for its ease and enjoyment of use, benefits and overall satisfaction as rated by customers.
Launched in the summer of 2020, Stop & Shop’s GO Rewards program offers customers even more opportunities to earn rewards and save on purchases. Fully integrated with the StopandShop.com website and Stop & Shop mobile app, the digital loyalty program allows shoppers to earn GO Points for almost everything they buy, in-store and online. While previously only gas rewards were available, customers can now also convert their GO Points into several types of rewards, including money off their next grocery order, gas savings at Stop & Shop fuel stations and participating Shell locations or even donating their GO Points cash equivalent to their local food bank.
“We’re excited and honored that GO Rewards has been recognized by Newsweek,” said Rachel Stephens, VP of loyalty and digital at Stop & Shop. “The program really resonates with our loyal customers. We’ve seen them shift from gas to grocery redemptions and have seen an increase in engagement. Our customers can find great value by participating in the GO Rewards program with everyday deals, along with unique and personalized offers.”
America’s Best Loyalty Programs 2021 were selected based on an independent survey from a vast sample of more than 4,000 U.S. customers who are members of loyalty programs of retailers or service providers in the U.S. Customers were given the opportunity to evaluate various loyalty programs: in total around 16,000 evaluations were collected. Customers were asked whether they would recommend brands to friends or family, as well as assess brands in the following areas: ease and enjoyment, benefit, overall satisfaction, support and trust.
The awards list can be viewed on Newsweek’s website.