Graphic Packaging International has introduced ProducePack, a sustainable paperboard packaging range of solutions for fresh produce.
Aligned with Graphic Packaging’s Vision 2025 to be better stewards for the environment, the innovative carton offers brands and retailers an eco-friendly solution for a variety of applications with an artisan look that protects, preserves and presents fresh produce, from field to store. ProducePack, available in multiple different configurations and structures, can offer comfortable carrying handles, branding and product differentiation in the produce aisle. Additionally, ProducePack offers another level of hygiene protection as the produce is prepacked and can reduce excessive handling in store.
“At Graphic Packaging, product innovation never stops. We’re committed to providing our customers with high-performing solutions that are relevant to the ever-evolving market and consumer needs,” said Jackie D’Ambrosio, senior manager of new product development – omnichannel at Graphic Packaging. “We’re delighted that our innovative ProducePack range is proving to be a viable commercial solution for our customers that can make a positive contribution to the environment.”
Leading Michigan apple distributor BelleHarvest recently introduced ProducePack to its three most popular apple varieties (Fuji, Honeycrisp and Gala). The 3-pound paperboard cartons developed for BelleHarvest present a 100 percent recyclable, sustainable solution with consumer-friendly features such as quick “grab-and-go” carry handles and striking graphics that create impactful branding in the produce aisle.
Angela Sommers, marketing director at BelleHarvest, said, “69 percent of consumers prefer paper-based product packaging to plastic, and consumers see paper-based solutions as a trusted sustainable option. Our partnership with Graphic Packaging represents a natural shift toward respecting the environment, while ensuring our nutritious, flavorful apples are readily available and in the best possible condition.”
The fully scalable ProducePack range is designed to support brands and retailers around the world on their journey to plastic reduction and replacement. The patented intelligent design enables easy stacking through reinforced corners with visually stunning shelf appeal that grabs the eye of the consumer. The innovative carton range can be hand- or machine-packed for small scale or mass production and is available now in the United States and Europe.
For more information about ProducePack, visit: graphicpkg.com/products/producepack-produce-packaging, and to read a full case study on ProducePack for BelleHarvest, visit: graphicpkg.com/case-studys/belle-harvest-sustainability-elevated-experience/
Graphic Packaging International LLC, the primary operating subsidiary of Graphic Packaging Holding Co., headquartered in Atlanta, Georgia, is committed to providing consumer packaging that makes a world of difference. The company is a provider of sustainable paper-based packaging solutions for a wide variety of products to food, beverage, foodservice and other consumer products companies.
