For the first time, the Reese’s brand is introducing Organic Reese’s Peanut Butter Cup in dark and milk chocolate.
From Big Cups with Pretzels, THiNS, Zero Sugar, Reese’s Crunchers, Dark, Mini Cups, Dark PB Cups, Mini Cups, Crispy Crunchy Bar, Nutrageous Bar and Outrageous Bar, the brand is officially inviting organic eaters to join the party. The organic options now are available nationwide.
“We’re continuing to expand our product line so there is a Reese’s cup for nearly everyone,” said Eric Newton, brand manager. “When consumers go down the candy aisle or shop online, we want everyone to have an option to choose from, and we aren’t settling until everyone can enjoy a Reese’s product.”
This is a giant step for both organic eaters and Reese’s lovers, as the Reese’s brand becomes the first mass chocolate brand to offer an organic option.
The new Reese’s Peanut Butter Cups in dark and milk chocolate are available nationwide in a 1.4-oz. pack (SRP: $1.99). They are certified USDA Organic, Non-GMO Project Verified and Rainforest Alliance Certified.
Also available in a new organic offering is Organic Hershey’s milk chocolate and special dark chocolate bars in a 1.55-oz. pack (SRP: $1.99) also available on shelves now.
To learn more about Organic Reese’s Peanut Butter Cups, click here.
Reese’s is headquartered in Hershey, Pennsylvania.
