Mars Wrigley has introduced two new flavors to the M&M’S Ice Cream Cookie Sandwich lineup – mint and classic varieties – bringing the colors and flavors that M&M’S fans know and love to the freezer aisle.
Just in time for those seeking a green St. Patrick’s Day treat, M&M’S Mint Ice Cream Cookie Sandwiches feature mint-flavor ice cream between two chocolate cookies with Milk Chocolate M&M’S Minis.
Also new for the spring are M&M’S Classic Ice Cream Cookie Sandwiches, featuring vanilla ice cream sandwiched between two chocolate cookies with Milk Chocolate M&M’S Minis baked in.
“We’re excited to expand the joy of M&M’S colorworks to the Mars Wrigley ice cream line, starting with a minty green treat for St. Patrick’s Day,” said Jayesh Shah, Mars Ice Cream marketing director. “These new flavors add even more options alongside our fan-favorite M&M’S Vanilla and Chocolate Cookie Sandwiches – offering a fun and enjoyable treat for any occasion.”
The two new flavors of M&M’S Ice Cream Cookie Sandwiches will be available in new, redesigned packs of four (16 oz.) beginning in early March. They join the current M&M’S Ice Cream portfolio, which includes M&M’S Vanilla Cookie Sandwiches, M&M’S Chocolate Cookie Sandwiches, M&M’S Ice Cream Cones and M&M’S Ice Cream Fun Cups.
For more than a century, Mars Inc. has been driven by the belief that the world we want tomorrow starts with how we do business today. This idea is at the center of who we have always been as a global, family-owned business. Today, Mars is transforming, innovating and evolving in ways that affirm our commitment to making a positive impact on the world around us.
