Grand Rapids, Michigan-based Meijer set its sights on capturing the kosher market at its Southfield, Michigan, location. Leveraging its long-time partnership with Kayco, a purveyor of kosher food, Meijer has brought a wide range of fine kosher provisions to shoppers in time for Passover 2021.
“It was the synergy and the commitment to early planning that has really paid off for the relationship between Kayco and Meijer,” said Amanda Maloney, the VP of sales for Kayco.
“We were determined to provide an elevated Passover assortment to Meijer’s for its Detroit area consumers. Category growth and high consumer demand created the perfect opportunity to expand the supermarket’s focus on kosher products. We are delighted to help Meijer become the community’s go-to resource for kosher products for Passover and year-round,” said Harold Weiss, long-standing executive at Kayco.
Some of the new Kosher for Passover items that will be available at Meijer include:
Gefen Ketchup, Gefen Almond Milk Creamer, Tuscanini Italian Marinara Pasta Sauce, Tuscanini Italian Tomatoes Diced, Haddar Brownie Brittle and Elite Choco Spread, among others.
Kayco is a major distributor of kosher products in the U.S., representing over 5,000 products ranging from traditional favorites to innovative foods for healthy lifestyles and trendy gourmet items.
Meijer is a 253-retail store chain covering Michigan, Ohio, Kentucky, Indiana and Illinois. Many of their stores carry an assortment of kosher products, but the most robust selections are at five of its Detroit metro area stores.