In March, Food Lion Feeds helped to provide more than 2.2 million meals, in partnership with its customers, as part of its annual orange bag campaign. One dollar helps provide at least 10 meals secured by Feeding America on behalf of local member food banks.
From March 3-23, customers purchased specially marked Food Lion Feeds orange bags at each of the company’s more than 1,000 stores. Each bag sold helped provide five meals to the stores’ local Feeding America member food bank.
Additionally, customers made cash donations equating to more than 1.2 million meals, which was donated to Feeding America to help the national hunger-relief organization meet unprecedented demand during the COVID-19 pandemic.
“At Food Lion, we care about nourishing and supporting our neighbors in need,” said Jennifer Blanchard, director of community relations. “We are grateful to our customers who supported their local neighbors this March and helped put hope on their tables. Through the purchase of specially marked orange bags and donations made at the register, we were able to make a big impact in the local towns and cities we serve.”
Since 2014, Food Lion Feeds has donated more than 750 million meals to individuals and families and has committed to donate 1.5 billion meals by 2025. For more information on Food Lion’s commitment to end hunger in the towns and cities it serves through Food Lion Feeds, visit foodlion.com/feeds.
Based in Salisbury, North Carolina, Food Lion has more than 1,000 stores in 10 Southeastern and Mid-Atlantic states and employs more than 77,000 associates. Food Lion is a company of Ahold Delhaize USA, the U.S. division of Zaandam-based Ahold Delhaize.
In February, the grocer donated more than $106,000 to No Kid Hungry. See story, here.