Allegiance Retail Services celebrated the grand opening of the first Connecticut Foodtown on March 31. The store is owned by Allegiance member Michael Fernandez and is located at 141 Main St. in New Hartford.
The Foodtown has been completely remodeled and transformed into a state-of-the-art supermarket. These enhancements expand product selection throughout the store, while offering lower grocery prices on a variety of readily available products. Shoppers are welcomed to the store by the new orchard style produce market, which will include organic produce, fresh cut flowers and seasonal plants.
The New Hartford Foodtown offers value-priced items under three private label selections: the Foodtown brand, Rancher’s Legend brand Angus beef and its earth friendly line of Green Way natural and organic products. The newest addition to the Green Way label is its organic chicken line.
Additional features added to the supermarket include an enhanced selection of fresh prepared foods, including store-made salads and Boar’s Head store-made sandwiches, fresh pasta, expanded international cheeses and fresh baked artisan breads.
“We are excited to have a first-class supermarket to serve the Connecticut shopper. The entire Allegiance team congratulates Mike Fernandez and looks forward to the success of the store” said John T. Derderian, president and COO of Allegiance Retail Services.
Allegiance Retail Services LLC supports independent supermarkets (e.g., Foodtown, Freshtown, Freshco, D’Agostino, Gristedes, Pathmark, LaBella Marketplace, Brooklyn Harvest, Market Fresh, Big Deal Food Market, Green Way Markets and Shop n Bag) for retail success by providing them with marketing, advertising, technological and merchandising support, as well as a full line of Foodtown private label products.
For more information, visit allegianceretailservices.com.
Click below for scenes from the grand opening.
Foodtown Grand Opening, 141 Main St., New Hartford, Connecticut, March 31
