National English Muffin Day, on April 23, is dedicated to celebrating Thomas’ English Muffins that appeared on American breakfast tables more than 140 years ago. To honor this product, the folks at Thomas’ are launching a breakfast contest with the opportunity for one fan to win the grand prize of $10,000.
With two sides to top, fans don’t need to choose between their favorite ways to enjoy an English muffin. After sharing their unique topping combinations, a nationwide consumer vote will crown one “dough-voted” fan as the Split Decisions champion.
With Thomas’ now easier-to-split English muffins, each half will serve as a blank canvas for every breakfast whim. Now through April 30, fans can head to NationalEnglishMuffinDay.com to submit their Split Decisions creations showcasing their favorite sweet, salty or savory recipes. For a little extra culinary inspiration, fans can scan the unique Pincode found on all Limited-Edition Split Decisions packaging to explore a curated Pinterest board of recipe ideas.
Following the entry period, five finalists will be selected for a nationwide vote, where the finalist with the most votes will be awarded a $10,000 grand prize to be announced on May 17. Plus, those who cast their vote between May 10-16 will be entered into a random drawing to win one of 25 $400 gift cards from Thomas’.
“We’re thrilled to celebrate another year of the Nooks & Crannies goodness in a such a delicious way by encouraging our fans to unleash their topping creativity,” said Eduardo Zarate, senior director of marketing for Thomas’. “With the endless possibilities that Thomas’ offers, we hope this exciting Split Decisions contest will inspire English muffin lovers to stop choosing one recipe over another and embrace all of their favorite tasty toppings. We look forward to ‘toasting’ with our fans as they share their favorite recipes to celebrate National English Muffin Day.”
To make the National English Muffin Day celebration even sweeter, Thomas’ is shaking up breakfast and beyond with the introduction of new Limited Edition Cinnamon Bun English Muffins. The new offering will be available for a limited time at grocery stores nationwide starting April 12, with a suggested retail price of $4.49.
The Thomas’ brand dates back to 1880, when Samuel Bath Thomas created his original English Muffin in New York City using a secret process that included griddle baking to create a Nooks & Crannies English Muffin. The company has since added bagels and breakfast breads, including a line of swirl breads, to its breakfast offerings. For a full list of Thomas’ products and where to buy them, visit ThomasBreads.com.