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Deli/Prepared Foods Southwest

Van’s Kitchen Helps Grocery Retailers With National Egg Roll Day

egg roll day

Dallas, Texas-based Van’s Kitchen, one of the nation’s leading egg roll manufacturing brands, will celebrate its third annual National Egg Roll Day on Wednesday, June 10, honoring 35 years of fun since its founding in 1986. Van’s Kitchen is a certified women-and minority-operated company that produces millions of egg rolls each year and is dedicated to providing room at the table for everyone, whether it be the dinner table or the table of opportunity.

In honor of the annual holiday, Van’s Kitchen is offering complimentary promotional materials for retail clients and activities to celebrate cultural foods and diversity.

Van’s Kitchen established National Egg Roll Day in 2019 to celebrate its founders and their stories. Van and Kim Nguyen immigrated from Vietnam in 1986 and built Van’s Kitchen from the ground up, with the mission of providing opportunities for people from all backgrounds and walks of life to fulfill their dreams. Today, Van and Kim Nguyen’s legacy continues on through their daughter and Van’s Kitchen’s second-generation CEO, Theresa Motter.

“It is an honor to carry on the legacy that my parents instilled when they founded Van’s Kitchen 35 years ago,” said Motter. “At Van’s Kitchen, we are committed to providing artisan egg rolls to our consumers across the country. We believe that every person was ‘Made to Love’ and that our egg rolls are made to help show this love to others. As we celebrate National Egg Roll Day this year, we commemorate our company’s history, Asian culture, love and of course, delicious egg rolls.”

In honor of National Egg Roll Day, Van’s Kitchen will be donating nearly 100,000 egg rolls, equivalent to more than 50,000 meals, in June to a local branch of the Midwest Food Bank in Texas. A portion of the company’s egg roll proceeds during the month of June will be donated to Van’s Kitchen’s charity partners, which include No Kid Hungry.

In order to help and encourage retailers’ participation in National Egg Roll Day 202FUN, Van’s Kitchen is offering complimentary promotional opportunities including window clings, roller grill tags and lollipops, decals, editable theme artwork and social graphics. Additionally, consumers can access activities for kids (including a coloring sheet and egg roll garland), a beer and wine flight and family-friendly recipes to enjoy.

“What makes National Egg Roll Day special is we get to celebrate with our friends, families, communities, consumers and retail partners,” said Carl Motter, CSO of Van’s Kitchen. “Our authentic egg rolls help bring people together and raise awareness of the rich and diverse Asian culture. We are committed to making every bite the best one because we believe that every bite counts, and so does every life that we impact. While there are other national days out there, we believe that none of them are nearly as fun as National Egg Roll Day.”

The artisan egg rolls can be found in thousands of grocers and convenience stores across the country in the refrigerated deli, freezer and hot deli sections. More information about Van’s Kitchen’s National Egg Roll Day retail client promotions can be found here. National Egg Roll Day consumer activities can be found here.

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