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Big Y Launches New E-Commerce Platform, myPicks

Big Y my picks market appointments

In an effort to provide one more option for customers to shop for their groceries, Big Y has launched its newest e-commerce platform, myPicks online ordering. It provides an easy, contactless way for Big Y customers to get their food by clicking through their order online for curbside pickup.

In partnership with a state-of-the art software provider, Big Y now has the technology in place to manage the nuances and complexity of both food safety and quality for its online shopping service.

“We are constantly searching for ways to improve the shopping experience for our customers. They’ve taught us the importance of having our own e-commerce option this past year, as demand soared due to the coronavirus pandemic. We are excited to launch our new online shopping service for those customers interested in e-commerce. We look forward to expanding our digital capabilities in the future as we roll out to other locations throughout our marketing area,” said Michael P. D’Amour, Big Y chief operating officer.

Plans for the physical order assembly area in Chicopee, Massachusetts began in late 2019 and construction was completed last fall. This automated micro-fulfillment center houses 20,000 of the most popular items sold at Big Y. Having this 12,000-square-foot center adjacent to its World Class Market allows for a relevant selection of all fresh foods to supplement the automated portion of each order.

Big Y’s trained e-commerce shoppers combined with years of supermarket experience for selecting the best and highest quality fresh foods for myPicks.

Big Y has been testing its new service over the past several weeks. Once fully operational, it will be able to provide online orders for more than 7,000 customers a week from the Chicopee location. By the end of the year, customers also will be able to pick up their online orders via temperature-controlled totes in secure lockers at the following additional Big Y locations in Massachusetts: Cooley St. Springfield, East Longmeadow, Longmeadow, Ludlow, South Hadley, Westfield, Westfield Shops, West Springfield and Wilbraham.

Big Y’s myPicks online ordering service carries no additional fees for orders of $40 or more. It is another way for customers to shop for groceries with the ease of choosing when and how they want to shop. Additionally, Big Y customers can continue to enjoy the sights and smells of an in-store shopping experience or can visit bigy.com for alternative at-home delivery options.

Learn how independent grocers of all sizes can gain control over their conversation with their shoppers and personalize their shopper engagement by making data actionable as they reduce advertising costs and increase conversions.

Hear from Alexa Dash, Head of Ecommerce of Dash’s Markets, on how AppCard made a difference for their shoppers during the pandemic and how they continue to see growth.

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