New :Ratio Protein, a high protein dairy snack, has the most protein in the yogurt aisle in a single-serve cup, packed with 25g of protein and 3g of sugar.
The introduction of :Ratio Protein not only pumps up the yogurt aisle with a protein-loaded product, it also expands the :ratio product line – a brand that delivers products with great taste to help consumers achieve wellness goals. This new snack option is offered in five flavors including strawberry, vanilla, blueberry, coconut and key lime.
“As a leader in the yogurt and dairy category, General Mills is focused on product innovation to help our consumers meet their varying health and fitness goals,” said Doug Martin, president of General Mills dairy operating unit. “We know consumers are seeking protein, and with the introduction of :Ratio Protein we’re providing a delicious solution within a familiar snack that delivers the most protein in the yogurt aisle in a single serve cup.”
Recently, :Ratio Protein also introduced the limited-edition Dairy Dumbbell, a weighted spoon to help you flex each time you go for a bite. As a nod to the product’s 25g of protein, each Dairy Dumbbell weighs 2.5 lbs. – just the right heft to flex with every bite. :Ratio is giving away 300 Dairy Dumbbells. Consumers can visit giveaway.ratiofood.com to claim their own Dairy Dumbbell while supplies last.
:Ratio Protein is now available at major retailers nationwide. All flavors will be sold in single-serve cups with an SRP of $1.69. Visit ratiofood.com to learn more.
General Mills, headquartered in Minneapolis, Minnesota, is a leading global food company.