Ben & Jerry’s has a new offering, Totally Unbaked, the company’s first limited batch flavor of 2021. It is a mixture of chocolate and vanilla ice cream that features two unbaked components: chocolate chip cookie dough and brownie batter swirls.
“It’s a very simple but indulgent flavor,” said Natalia Butler, flavor creator.
The mother of Totally Unbaked is currently tasting for two as she is eight months pregnant. “There’s no shame in confessing that, on many occasions, I have cured my craving for chocolate by simply eating the brownie batter swirl in this flavor,” Butler said. “Those rich cocoa-infused swirls of brownie batter taste exactly like what you’d lick out of a brownie batter bowl.”
Ben & Jerry’s Limited Batch flavors change every four to six months, allowing the ice cream maker to offer seasonal and rotational offerings throughout the year, like Key Lime Pie or Pumpkin Cheesecake, a perennial fan favorite in the fall.
Totally Unbaked is appearing on shelves now across the U.S. and will be available into summer. When it’s gone, it’s gone. Totally Unbaked is available at retailers nationwide for $4.99-$5.49.
When asked if Butler ever licked the brownie batter bowl as a kid, she replied, “Yeah, and I still do. I actually make a double batch now for extra brownie batter, just to get my fix.”
As an aspiring social justice company, Burlington, Vermont-based Ben & Jerry’s believes in a greater calling than simply making a profit for selling its goods. The company produces a wide variety of super-premium ice cream, yogurt and sorbet using high-quality ingredients.