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SEG And American Heart Association Show Support For Heart Health

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As May is both National Blood Pressure Education and National Stroke Awareness Month, Southeastern Grocers continues its support of the American Heart Association to combat heart disease and stroke through Life Is Why. 

Now through May 18, Fresco y Más, Harveys Supermarket and Winn-Dixie customers can round up their purchase to the nearest dollar or make a contact-free donation in the amount of their choice at check out while grocery shopping. Each cent raised through the three-week program will help save and improve the lives of individuals in their local communities through research for new treatments, programs and services for survivors and their families, and to help more people lower their risk of heart disease and stroke.

“The health and well-being of our communities are our highest priorities, especially as the ongoing pandemic continues to impact our associates and customers where they work, shop and live each day,” said Elizabeth Thompson, EVP and chief people officer of Southeastern Grocers. “We are proud to continue our long-standing collaboration with the American Heart Association for National Blood Pressure Education and National Stroke Awareness Month to support and educate our customers on the importance of heart and brain health.

“We encourage our customers to round up their grocery bills at checkout to help fund vital education, research and programs in their local communities and continue the fight against heart disease and stroke so they can experience more of life’s precious moments with their loved ones.”

“We are grateful for Southeastern Grocers’ continued support of the American Heart Association’s Life Is Why campaign. Our work would not be possible without generous supporters like their customers and team members. These donations fund important research, education and community programs that are creating a world of longer and healthier lives,” said Jeremy Beauchamp, EVP for the Southeast American Heart Association.

The Life Is Why campaign aims to amplify, educate and inspire consumers to honor their reasons to live healthier, longer lives through giving. Heart disease and stroke are the No. 1 and No. 5 killers of Americans, according to the American Heart Association. In fact, someone dies from heart disease, stroke or another cardiovascular disease every 40 seconds in this country. In its fourth year supporting the American Heart Association, SEG continues to empower customers to take control of their health and increase awareness of heart disease and stroke during the current in-store community donation program.

Since 2018, Fresco y Más, Harveys Supermarket and Winn-Dixie stores raised nearly $1.3 million for the AHA with the help of their customers. Additionally, customers can access a variety of health and wellness resources in all Fresco y Más, Harveys Supermarket and Winn-Dixie in-store pharmacies.

In addition to COVID-19 vaccines being administered throughout all SEG in-store pharmacies, health services also include free blood pressure readings for customers to learn their numbers and expert advice from pharmacists for customized and convenient care they can count on.

Learn how independent grocers of all sizes can gain control over their conversation with their shoppers and personalize their shopper engagement by making data actionable as they reduce advertising costs and increase conversions.

Hear from Alexa Dash, Head of Ecommerce of Dash’s Markets, on how AppCard made a difference for their shoppers during the pandemic and how they continue to see growth.


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