Weigel’s Stores, East Tennessee’s dairy, bakery and convenience store chain since 1931, is celebrating its 90th anniversary with the kickoff campaign of “90 Years for Us, 90 Days for You” and the introduction of its newest flavor milk profile: Birthday Cake Milk.
The “90 Years for Us, 90 Days for You” campaign began May 3 and runs through Aug. 1. It will highlight daily prizes for Weigel’s guests and employees, with a special birthday celebration on June 18 storewide. The new milk flavor is available at all Weigel’s stores. 
“It is such an honor to have our vendors support this special milestone in Weigel’s history,” said Bill Weigel. “It’s a tribute to the qualities and legacy this company was founded on 90 years ago, and to the great management and team members we have in our stores today. They have helped us grow, and we thank them for helping us celebrate our 90th anniversary in a huge way.”
The vendor participation will contribute Jeep Wranglers, 28 70-inch TVs, PS5s, new Xbox consoles and hundreds of other prizes for the celebration. A special announcement will be forthcoming on Weigel’s birthday on June 18.
Weigel’s Birthday Milk will be available for a limited time only in pints and quarts, and it will be colored blue. The milk is free of antibiotics, GMOs and rBST growth hormones. “After seeing the excitement and success behind our Peanut Butter Chocolate milk, we knew we had a unique opportunity to continue into our anniversary celebration,” said Weigel.
“This is an exciting time to be a part of the Weigel’s family. We are hoping to use the ‘90 Years for Us, 90 Days for You’ celebration to help springboard us into the future. It is an achievement not many companies reach. We see this as a great opportunity to start moving on our biggest goals and strategies of the future,” said Director of Marketing Nick Triantafellou.
Weigel’s guests and employees can register to win prizes through their Weigel’s myRewards card. Daily in-store promotions, a hyperactive social media engaging guests to participate and win additional prizes, and product features will round out the 90 days of celebration.
“It is truly a special occasion for me and everyone at Weigel’s, and celebrating with our guests and team members brings great joy to all,” said Weigel. “We are grateful for all our guests, and it is because of them we are here today celebrating our 90th anniversary. This celebration would not have been possible without their loyalty and many years of support.”
