For the second time in recent weeks, Raley’s has converted an existing store into a Raley’s O-N-E Market. The newest location, the first in Nevada, opened for business in the Mount Rose area of Reno on May 1.
“In line with our purpose of changing the way the world eats, one plate at a time, we are proud to have expanded the Raley’s O-N-E Market banner into Nevada,” said Keith Knopf, Raley’s president and CEO. “This store conversion was a purpose-driven decision inspired by our desire to help people live healthier, happier and more fulfilled lives.”
The 42,000-square-foot store, located at 18144 Wedge Parkway, had been operating as a Raley’s since 1996. It was temporarily closed from April 26-30 to undergo the conversion into Raley’s O-N-E Market. It reopened on May 1 with Raley’s O-N-E Market’s curated assortment of products that are fresh, nutritious, organic when possible, minimally processed, sustainably sourced and free from ingredients on the brand’s banned ingredients list.
To fill the shelves with only items that fit the department standards, about 4,200 new products were brought in alongside the nearly 12,000 better-for-you products already carried in the existing store.
New additions to the store’s café include coffee from Stumptown Coffee Roasters, specialty toasts and an organic juice bar serving fresh pressed juices, wellness shots, smoothies and acai bowls. Restaurant-quality options include hearth-baked pizza and sandwiches, freshly prepared sushi and poke bowls made with 100 percent sustainable seafood and artisan baked goods with clean ingredients.
Beyond the updated grocery and food service options, the Mount Rose location now also offers two new features of Raley’s loyalty program. First, the Something Extra Health program is designed to help interested customers on their personal wellness journeys. Led by the nutrition advisor, a registered dietitian, the program offers classes, store tours, nutrition coaching, personalized supplement recommendations and more at no cost to members.
The second feature, a Something Extra Gather room, has audio visual capabilities and can be used for free by Something Extra members in the community. For loyalty program members interested in either benefit, reservations will be able to be made on the Raley’s website.
As part of the brand’s commitment to education, store team members received initial training from Raley’s Nutrition Strategist and Brand Influencer, Yvette Waters, MS, RDN, CISSN. They will receive ongoing education from the store’s designated Nutrition Advisor to support their understanding of the department standards and assist customers in personalizing their shopping experience.
This is the second time Raley’s has converted an existing store location into a Raley’s O-N-E Market and the banner’s third location overall. The company recently converted its location in El Dorado Hills, California, on April 17 and opened their first Raley’s O-N-E Market in Truckee, California, in June 2020. A fourth location is currently under construction in Roseville, California, with a planned opening in spring 2022.
The pace of additional store conversions and openings will be guided by Raley’s purpose and aligned with customer preference.
These recent Raley’s O-N-E Market conversions are the latest step in the company’s purpose-driven transformation. For the past five-plus years, Raley’s has been changing its stores, like eliminating private label sugar sweetened sodas, removing tobacco products, sourcing 100 percent sustainable fresh seafood, implementing Better-For-You check stands, promoting awareness of added sugar and launching Raley’s Shelf Guide.
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Raley’s O-N-E Market Opening, 18144 Wedge Parkway, Reno, Nevada, May 1
