Home » Bobo’s Honors Frontline Heroes With Specialty Bar

Bobo’s Honors Frontline Heroes With Specialty Bar


Bobo’s, the Colorado-based snack maker is showing its appreciation for frontline heroes who have supported their communities throughout the COVID-19 pandemic on the brand’s new “Hero” Chocolate Chip Oat Bar. These bars highlight the tireless and selfless efforts from frontline workers in healthcare and education who were nominated by the Bobo’s community.

The bars depict illustrations of COVID-19 Intensive Care Unit (ICU) Nurse, Amy Lammers, and Public-School Teacher, Ms. Annette Falcon on the front. One hundred percent of profits are given to non-profit partners that assist those who work in healthcare and education.

Both Lammers and Falcon have poured countless hours of love and care into their patients and students, respectively. Lammers was nominated by her husband, another frontline worker serving as a firefighter, for her never-ending commitment to keeping their local community in Northwest Ohio healthy. Her hospital, ProMedica Bay Park Hospital, was converted to a COVID-19 ward at the beginning of the pandemic. Lammers has routinely been working 12 hour shifts in the ICU throughout this health crisis and learning new skills from working side by side with the critical care doctors, all while caring for her family.

Similarly, Falcon has been teaching in-person at her school, University of Wyoming Lab School, in Laramie, Wyoming throughout COVID-19 teaching Spanish to kids from kindergarten through eighth grade. She has been a Spanish teacher for the last 25 years and was nominated by her daughter-in-law for her extraordinary devotion to her students. She has employed new and creative methods for teaching Spanish during this time, such as using puppets for her younger students, to ensure that they are absorbing all the information she has in each lesson.

As a result of these two women’s work in their communities, Bobo’s has also given each chosen hero a $1,500 grant. Falcon’s grant is facilitated through AdoptAClassroom.org where she can order any school supplies that she needs for her classroom and students, an expense that regularly is covered by a teacher’s own salary. Likewise, Lammers’ grant is going towards many of the out-of-pocket expenses that were necessary to keep her and her family safe.

To further show their appreciation for all the extraordinary measures these two heroes – and countless other frontline workers – have gone through within the last year, Bobo’s has committed to donating all profits from the “Hero” bars to Project HOPE and AdoptAClassroom.org. Project HOPE is a global health and humanitarian organization that has delivered more than 14.4 million pieces of PPE, trained over 100,000 frontline personnel on COVID-19 response and preparedness, and deployed expert medical volunteers to help fight the Coronavirus Pandemic. AdoptAClassroom.org is a national, award-winning nonprofit that provides the most flexible and accountable funding for Pre-K through 12th grade teachers and schools throughout the U.S.

“This bar was created to commemorate and honor the everyday heroes that have made such a huge impact on their communities at this time of crisis,” said TJ McIntyre, CEO of Bobo’s. “It is our tremendous privilege to work with Amy and Annette to pay tribute to healthcare workers and educators across the country.”

The limited-edition ‘Hero’ Chocolate Chip Oat Bar is available online starting now and will be available throughout 2021. To support Lammers, Falcon and your local heroes, purchase a six-pack of the commemorative bars for $14.94. For more information on Bobo’s and the ‘Hero’ Bar, please visit eatbobos.com/hero. To learn more about our featured heroes, Lammers and Falcon, check out their video interview at eatbobos.com/blog

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