Orlando, Florida-based flexEngage, a global leader in dynamic receipt and transactional communications, has partnered with retail media technology company, CitrusAd. Through this partnership, retailers will be able to leverage the CitrusAd network to monetize and personalize their digital receipts and transactional e-commerce messages.
For years, grocers have benefitted from incremental revenue by delivering manufacturer promotions along with their receipts. When the pandemic hit, consumers looked for more contactless options across the entire shopping spectrum. This need gave rise to digital or electronic receipts for in-store purchases, as well as online shopping.
The shifting consumer behavior teed up flexEngage to offer its personalized receipt marketing and e-commerce messaging software to grocers to meet these demands.
With the CitrusAd partnership, grocers can now deliver flexEngage-powered digital receipts and online order notifications, while monetizing those touchpoints with manufacturer promotions delivered via the CitrusAd network. This pairing gives grocers an incremental channel to engage their consumers, while earning high-margin revenue from the ads sold on these messages.
Consumers benefit from this partnership as they are exposed to compelling CPG offers sourced by CitrusAd, while brands now have greater access to digitally-native grocery consumers.
“CitrusAd prides itself on being a very innovative company that has a ton of momentum in the grocery space. We are thrilled to partner with them in order to offer grocery retailers a new monetization channel that will delight their consumers and brands and think this partnership accentuates the best of each of our products,” said Tomas Diaz, CEO of flexEngage.
“FlexEngage offers a fresh new take to receipt marketing, with its industry leading eReceipt technology. This partnership is a perfect fit, as the companies’ technologies are complementary, coming together to offer strong value to retailers, brands and consumers,” said Brian DeCoveny, VP of retail media partnerships for CitrusAd.