Trolli, the candy brand known for its neon world of sour, sweet and fruity gummies, has released its latest innovation: Trolli Sour Gummi Creations Martian Mix.
The newest addition to Trolli’s decades-spanning portfolio consists of its first “buildable” gummies, with each bag containing seven alien-themed shapes inspired by alien heads, space rings and alien bodies, in six flavors: strawberry, blue raspberry, mango, watermelon, lemonade and pineapple. The new Trolli Sour Gummi Creations Martian Mix can be devoured in up to 216 unique and customizable combinations. 
“Over the years, Trolli has shined its neon light in the darkness and consistently delivered delicious products for gummi-lovers of all preferences to enjoy, from our classic Sour Brite Crawlers to last year’s launch of Sour Crunchy Crawlers,” said Dave Foldes, director of marketing for the Chicago-based company. “We can’t wait for fans to get their hands on our new Sour Gummi Creations Martian Mix, letting their imaginations run wild with over 200 flavor combinations before beaming the alien creations up to their final destinations: mouths and stomachs across the country.”
The celebration doesn’t stop in the candy aisle. Trolli fans can visit MySpace to explore 216 Trolli alien profiles – each featuring one of the unique buildable flavor combinations – and search for various space-themed clues on the social site for a chance to score prizes such as:
- $5,000 for a trip to visit Roswell, New Mexico, the mothership of reported UFO activity (one winner);
- Lifetime supply of Trolli (one winner); and
- Two bags of Gummi Creations Martian Mix (500 winners).
Many Trolli fans are digital natives with a strong affinity for the late-’90s and early-2000s, with MySpace being one of the first platforms on which they were able to digitally express themselves. Given that, and Trolli’s personification of its aliens as well-meaning but a little out-of-touch with what the humans of earth find popular in 2021, the “it” social media destination of yesteryear seemed the perfect site for their landing on this planet.
To celebrate the brand’s first physical-to-digital consumer experience, Trolli Sour Gummi Creations Martian Mix is giving away 10 new Xbox Series S systems. Fans can enter to win one of the gaming systems by purchasing select packages of Trolli Sour Gummi Creations Martian Mix and scanning the on-pack QR code to visit TrolliGummiCreations.com, where they can then upload photos of their 216 fun and quirky alien creations using the gummies in their Trolli packs. For each photo uploaded, fans will receive one entry into the promotion.
Trolli Sour Gummi Creations Martian Mix are available now at mass, grocery, drug and convenience stores nationwide, as well as online through e-commerce partners. To find out where to purchase a pack near you, visit Trolli’s product locator.
