Relationshop has designed a new way for grocers to offer their customers online ordering on-the-go, as part of its “Connected Commerce” suite of services. These white-label, modular apps for carryout, catering and party trays and custom cakes allow customers to select, schedule, order and pay all from their mobile device.
“Now, more than ever, it is critical that retailers capitalize on every possible opportunity to engage with their customers. Shoppers have more choices and are more discerning than ever before, so these interactions must make shopping easier, more convenient and more valuable if you want to build loyalty among the new generation of shoppers,” said Randy Crimmins, president/chief customer officer at Houston, Texas-based Relationshop. “We’ve designed our platform and user experience with this foremost in mind. A mobile app that personalizes engagement and seamlessly connects the shopper to a variety of ways to easily shop the retailer’s offering is the kind of frictionless experience that today’s consumer expects from their brands of choice.
“Also, very importantly, we recognize that these are your customers and your relationships. Why give away your customers to a third-party marketplace service? With our mobile ordering apps, the retailer is in control. Your apps, your data, your branding, your customers.”
Relationshop’s “connected commerce” platform provides a fully integrated, end-to-end solution, while also offering a flexible, modular approach to meet each retailer’s needs. This mobile-first offering includes native iOS and Android apps, as well as a mobile optimized web app. All commerce applications are fully configurable by store, so that retailers can vary the services provided based on what each location can support. In the app, customers only see those services available at the store they shop.
DXP, Relationshop‘s Digital Experience Platform, serves not only as the retailer’s branded, customer-facing mobile app and website, but also as its digital engagement and commerce hub. It is built to provide retailers with the ability to engage their customers with targeted offers and promotions, relevant content, personalized recommendations and a contextualized mobile and web experience based on how each customer shops – online or in store. DXP, now in its fifth generation, first launched in 2011.