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Price Chopper Expands AdvantEdge Rewards Beyond Food And Fuel

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Price Chopper/Market 32, based in New York, has expanded its AdvantEdge Rewards Program. In addition to food and fuel, the Northeastern supermarket chain now offers its customers the opportunity to use their earned rewards to support local schools, pay down student loans, donate to charity, purchase specialty kitchen products and enter periodic sweepstakes.

Since having successfully launched Fuel AdvantEdge in 2006, Price Chopper/Market 32 has continually leveraged customer input to grow the AdvantEdge Rewards program by adding food and bonus item buys, as well as full order and gift card multipliers. This latest expansion of customer choice options was crafted in partnership with TCC, a provider of currency/rewards programs for supermarkets.

The newly diversified platform, which adds a mobile-based personalized customer experience to the palette of physical, digital and experiential rewards, was launched to Price Chopper/Market 32’s AdvantEdge Rewards members in May. Customers continue to earn a point for every dollar spent shopping in store and online at Price Chopper/Market 32. 

“Price Chopper Supermarkets/Market 32 is laser-focused on fulfilling the needs and desires of our customers at every point of engagement. We understand that all shoppers are different, so we created a variety of options to engage and reward more customers. And because we know our customers appreciate the convenience of accessing and redeeming points whenever and wherever they like, we made the experience fully mobile,” said Glen Bradley, group VP of marketing for Price Chopper Supermarkets/Market 32.

Price Chopper deserves credit for taking a leadership position in the grocery rewards space. They have their finger on the pulse of consumer trends and recognized that today’s diverse and discerning consumer base demands a broader array of rewards options.  So, they took action to enhance their program with a user experience and rewards that are even more compelling to customers,” said Dan Dmochowski, president of North America for TCC. “Our goal is to keep the program fresh with new features and rewards options that set a gold standard for the industry.”

More new ways for customers to earn and redeem AdvantEdge Rewards points online through the TCC partnership and platform solution are expected in the coming months.

After the past two years of uncertainty and changed plans due to the COVID-19 pandemic, we all hoped that 2022 might bring back a sense of normalcy.

However, with government and independent data confirming 40 years of inflation highs and Wall Street entering a bear market, grocers now have new challenges to face.

In this webinar, we will hear from Todd Taylor of Neighborhood Fresh and Darlene Murphy of Metcalfe’s Market about why shopper loyalty is so important in this time of inflation.

Register Now To Attend

CPG + Grocery Retailers’ Rapid Response to Shifting Consumer Behavior Is Impressive and Ongoing

At every twist and turn, brands and retailers have responded to crisis and disruption with innovation, ingenuity, and reinvention. Until the next big thing pops up, many of the changes to the way consumers now shop for groceries and purchase CPG retail items expect to remain. Despite their nimbleness over the last two-plus years, brands and retailers must continue to improve to meet evolving expectations and demands of consumers.

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