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AFS Retailers Offer Modernized E-Commerce Through Rosie Platform

Makar Rosie Collections online

Last updated on June 13th, 2024 at 12:35 pm

Associated Food Stores, based in Salt Lake City, Utah, in partnership with Rosie, an e-commerce solution for independent retailers and wholesalers, has launched the final phase in its front-end customer experience by adding functionality around one-click checkout, deep linking and retailer-controlled marketing tools.

Forty-eight Associated retailers will offer these new updates totaling approximately 120 locations under banner names like: Macey’s, Broulim’s Fresh Foods, Clarks, Kent’s, Village Market, Blue Mountain Foods and more.

The new digital merchandising capabilities give retailers the power to customize the look and feel of their individual online programs, owning the direct retailer and customer relationship.

“We’re always thinking about how to make the online experience seamless for our customers,” said Skyler Oswald, Broulim’s marketing director. “Rosie has proven to be more than an e-commerce solution but an extension of our team in listening to customer feedback, integrating improvements into current functionality like one-click checkout and Collections, and staying one step ahead of what we believe is a successful online shopping offering for all independent grocers and their customers.”

Launched as the final major feature release in Rosie’s “Shop” – a modern shopping experience that connects retailers with their customers through retailer-controlled merchandising and branding – one-click checkout enables returning customers to easily place orders by saving information such as payment details, address and preferred order fulfillment. This seamless transaction minimizes abandoned carts and increases conversion by saving customers time and convenience.

In addition, Rosie has released two new features where retailers can showcase their signature items and easily market those products online: Collections and deep linking. Collections allows retailers to create a digital endcap, mixing products from different departments and temperature class. Independents are able to offer a unique online shopping experience that promotes items around seasonal occasions, meal planning, recipes, vendor sponsored promotions and local or specialty products.

To easily promote items from their online store, Rosie’s latest functionality also includes deep linking, where retailers can directly link products, Collections or categories on their respective websites, social media pages or via email. 

“Retailers and brands lose out on $18 billion in e-commerce sales annually due to cart abandonment,” said Nick Nickitas, founder and CEO of Rosie. “Our optimized one-click checkout can increase conversions by almost 40 percent, making it faster for shoppers to complete their purchase and increasing revenue for independent grocers that leverage Rosie’s best-in-class omnichannel shopping experience.”

Since the company’s inception in 2013, Rosie has built relationships with hundreds of retailers nationwide. Through strategic wholesaler and vendor partnerships across the country, Rosie connects independent retailers with new customers through an agile, e-commerce platform.

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