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SEPC In Full Support Of PMA And United Fresh Union

SEPC Southeastern Produce Council new logo Southern Innovations pma

Southeast Produce Council’s Executive Committee convened in early May and expressed full support of the recent merger between Produce Marketing Association and United Fresh Produce Association, which will consolidate to create a new global trade association.

Since its inception in 1999, SEPC’s mission has remained steadfast in promoting the consumption of fresh fruits and vegetables, specifically in the 10 Southeastern states it represents. There are many solutions that are needed to advance the industry into the future, and the SEPC applauds PMA and United Fresh for joining forces to prioritize value for their member groups. The SEPC welcomes future opportunities to work together with this new association to drive value and meet industry needs through aligned efforts.

Over the years SEPC has become known for its intimate regional conferences where member companies make meaningful connections and create significant value to all industry stakeholders. The council is eager to work together with the new unified association to ensure that traditions are honored, events are non-competitive and foundations are protected.

David Sherrod

“As I listen to our members, the overall response to the proposed merger is tremendously positive for our industry,” said SEPC President and CEO David Sherrod. “I think it will allow the strengths of each association to have a greater reach, focus and impact for the combined membership. I also believe it will allow regional associations, like the SEPC, to help drive the consumption of fresh fruits and vegetables with our non-competing networking events. We are excited to work together to create a healthier world.” 

SEPC In Full Support Of PMA And United Fresh Union
Harold Paivarinta

“We congratulate the PMA and United Fresh leadership teams on their merger. The foresight and courage of Cathy Burns and Tom Stenzel to reignite discussions resulting in the successful merger of our industry’s two largest associations was undoubtably one of the most significant achievements we’ve seen to date. The new association will add tremendous value to its members and provide comprehensive and well-rounded programs to all stakeholders,” said Harold Paivarinta, SEPC chairman of the board.

“The homogenization of United Fresh and PMA should strengthen public policy, fresh agricultural advocacy and the global marketing of the fresh produce and floral business. Each brings their own unique strengths together to support their combined global reach goals,” said Bobby Creel, a member of SEPC’s board of governors. “The SEPC applauds their merger decision – as we continue to vigorously support our core ideology of growing consumption of fresh fruits and vegetables in the 10 Southeastern U.S. states that we steadfastly represent.”

The SEPC is focused on strategically delivering value and strengthening its trusted platform to its stakeholders. The executive board, board of directors and its expansive committee network are all working to provide innovative solutions to business challenges, deliver impeccable and reimagined networking platforms, infuse and build talent into the industry and nourish communities through their deep charitable efforts.

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